Course Title: Write content for cross platform delivery

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: COMM7321

Course Title: Write content for cross platform delivery

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Nicole McKinnon
Email: nicole.mckinnon@rmit.edu.au 

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

Delivery of this course at RMIT requires you to have completed all first year courses.

Course Description

In Write Content for Cross Platform Delivery,  you develop an appreciation of different media platforms and learn how a narrative can be built and expanded to give the audience options to experience, consume and even interact with the story and its universe. The course does not involve writing of software scripts.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ASWCPD608A Write content for cross platform delivery

Element:

1. Work with creative team

Performance Criteria:

1.1 Participation is undertaken in developmental workshops
 1.2 Goals are developed and confirmed
 1.3 Points of debate are effectively resolved
 1.4 Ideas are offered and received positively

Element:

2. Create interactive narrative for web

Performance Criteria:

2.1 Initial concept is discussed and confirmed
 2.2 Characters and their world are developed
 2.3 Genre and proposed audience are articulated
 2.4 Pilot script including nonlinear components is developed
 2.5 Proposed distribution points for the content are researched and outlined.
 2.6 Specific interactive elements are identified

Element:

3. Create characters and stories appropriate to interactive drama

Performance Criteria:

3.1 Character arcs, journey options and locations are determined and detailed
 3.2 Genre and style are agreed
 3.3 Alternative endings are established where applicable
 3.4 Conditional options are determined

Element:

4. Develop narrative bible

Performance Criteria:

4.1 Synopses are prepared and confirmed with associates
 4.2 Pilot script including top-level interactive elements and front-end flow chart is prepared
 4.3 Visual style and/or interface is illustrated
 4.4 Distribution points and delivery channels for content are included

Element:

5 Prepare script

Performance Criteria:

5.1 Flow charts, navigation maps and interface sketches are developed and included
 5.2 Plotting devices, navigation, interactivity, game-play and reusability are clearly identified
 5.3 Target audience is delineated
 5.4 User point of view, activities and experiences are clearly described


Learning Outcomes


On successful completion of this unit, you will be able to develop a narrative script for cross platform delivery


Details of Learning Activities

In this course, you learn through:

  • lectures
  • computer lab work
  • demonstrations
  • guest lecturers
  • peer teaching and class presentations
  • exercises
  • discussion
  • group activities/projects
  • workshopping.

Related independent learning:

  • research
  • reading
  • discussion and comment via the class website, Blackboard
  • assignment/project work.


Teaching Schedule

WeekContentAssessment due Elements
1Introduction

Course guide and assessment tasks

Looking at the history of digital media and as applied to narrative storytelling.

Exploration of a broad cross section of creative opportunities in the digital space.
 

  1, 2
2Webisodes - what are they? What kind narrative works for Webisodes?

Class exercise: Webisode research and analysis.

 

 1,2, 3, 4,5
3 Webisodes Ð Exploring the webidsode narrative.

Class exercise: Come up with a rough concept / outline for a webisode.

 

 3,5
4 Games - examining the role of narrative in games including researching a range of games played on various Platforms.

Class exercise: Games research and analysis.
 

 1
5 Games - examining the role of narrative in games,

Class exercise: Come up with a rough concept / outline for a narrative driven game.
 

 1, 5
6 Games - examining the role of narrative in games.

Class exercise: Come up with a rough concept / outline for a narrative driven game.

 

 1,5
7

.Audience influenced narrative and impact on social media = The involvement of audience and the use of social media on narrative for cross platform delivery.


Present rough ideas for research and early development of narrative for cross platform delivery.


A look at the Proposal document for the summative assessment task 02.

Formative assessment task 1: Present rough ideas for research and early development of narrative for cross platform delivery.
 
1,2
8 Transmedia storytelling Ð understanding the medium, itÕs potential for delivering narrative.

Class exercise Ð looking at examples of Transmedia storytelling and analysis.
 

 1,2,4
9 Transmedia storytelling Ð understanding the medium, itÕs potential for delivering narrative.

Class exercise Ð come up with a rough outline for a Transmedia experience
 

 1,2,5
10 Research presentations due this week.
 
Summative Assessment task Part 01: Research Presentation: You will focus on an example of a real-world cross platform project and present outcomes of your research to the class.

 

1
  Mid semester break  
11 Mobile devices Ð how can they be used in the development of narrative?

Class exercise Ð looking at examples of content for mobile devices storytelling and analysis.


Discuss and work on Summative Assessment task Part 02 in preparation for next weeks presentation.
 

 1,2,4
12. Mobile devices Ð how can they be used in the development of narrative?

Class exercise Ð come up with a rough outline for a concept for a mobile device.


Present the latest concepts of proposal for narrative for cross platform delivery.

 
Formative assessment task 2 : Present the latest development of narrative for cross platform delivery.
1,2,3,4,5
13

 Extending content across multi-platforms -  looking at how you could apply this to your current film and TV scripts.
 

Class exercise - how could you develop your current film and TV scripts into a multiplatform experience?


Continue to work on Summative Assessment task 02 Ð receive feedback.
 

 1,2,3,4,5
14

 

Discuss and receive feedback on progress for Summative Assessment task part 02.
 

 1,2,3,4,5
15 Proposal presentations Part 2: Cross Platform Project: You will create a proposal for a cross platform project which includes finished scripts suitable for online; character outlines; narrative bible; pitch proposal.
 
1,2,3,4,5
16 Proposal presentations


 

 Part 2: Cross Platform Project: You will create a proposal for a cross platform project which includes finished scripts suitable for online; character outlines; narrative bible; pitch proposal.
 
 1 2, 3, 4, 5
 


Learning Resources

Prescribed Texts

Any prescribed reading material will be distributed in class


References

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

Online resources, handouts, DVD/video presentations, screenplays etc. The class website, blackboard, can be accessed via the web.


Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written and the creation of a cross platform project. This will  include a substantial screenwriting component suitable for online; character outlines; narrative bible/cross platform strategy; pitch proposal.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative assessment tasks
These tasks are not graded, but must be completed for you to be deemed competent in this course.

Formative assessment task 1: Present rough ideas for research and early development of narrative for cross platform delivery.
Due week 7

Formative assessment task 2: Present the latest development of narrative for cross platform delivery.
Due week 12

Summative assessment task

Part 1: Research Presentation: You will focus on an example of a real-world cross platform project and present outcomes of your research to the class.
Due Week 10

Part 2: Cross Platform Project: You will create a proposal for a cross platform project which includes finished scripts suitable for online; character outlines; narrative bible; pitch proposal.
Due week 15 / 16

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard:

Grades used in this unit are as follows:
• CHD Competent with High Distinction
• CDI Competent with Distinction
• CC Competent with Credit
• CAG Competency Achieved - Graded
• NYC Not Yet Competent
• DNS Did Not Submit for Assessment


For further information on the assessment and grading criteria, please refer to the course blackboard site.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback
You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. For more on the student progress policy please see RMIT’s website.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Work Placement
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview