Course Title: Write content for cross platform delivery

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: COMM7321

Course Title: Write content for cross platform delivery

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Nicole McKinnon

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

Delivery of this course at RMIT requires you to have completed all first year courses.

Course Description

In Write Content for Cross Platform Delivery,  you develop an appreciation of different media platforms and learn how a narrative can be built and expanded to give the audience options to experience, consume and even interact with the story and its universe. The course does not involve writing of software scripts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

ASWCPD608A Write content for cross platform delivery


1. Work with creative team

Performance Criteria:

1.1 Participation is undertaken in developmental workshops
1.2 Goals are developed and confirmed
1.3 Points of debate are effectively resolved
1.4 Ideas are offered and received positively


2. Create interactive narrative for web

Performance Criteria:

2.1 Initial concept is discussed and confirmed
2.2 Characters and their world are developed
2.3 Genre and proposed audience are articulated
2.4 Pilot script including nonlinear components is developed
2.5 Proposed distribution points for the content are researched and outlined.
2.6 Specific interactive elements are identified


3. Create characters and stories appropriate to interactive drama

Performance Criteria:

3.1 Character arcs, journey options and locations are determined and detailed
3.2 Genre and style are agreed
3.3 Alternative endings are established where applicable
3.4 Conditional options are determined


4. Develop narrative bible

Performance Criteria:

4.1 Synopses are prepared and confirmed with associates
4.2 Pilot script including top-level interactive elements and front-end flow chart is prepared
4.3 Visual style and/or interface is illustrated
4.4 Distribution points and delivery channels for content are included


5 Prepare script

Performance Criteria:

5.1 Flow charts, navigation maps and interface sketches are developed and included
5.2 Plotting devices, navigation, interactivity, game-play and reusability are clearly identified
5.3 Target audience is delineated
5.4 User point of view, activities and experiences are clearly described

Learning Outcomes

On successful completion of this unit, you will be able to develop a narrative script for cross platform delivery

Details of Learning Activities

In this course, you learn through:

  • lectures
  • computer lab work
  • demonstrations
  • guest lecturers
  • peer teaching and class presentations
  • exercises
  • discussion
  • group activities/projects
  • workshopping.

Related independent learning:

  • research
  • reading
  • discussion and comment via the class website, Blackboard
  • assignment/project work.

Teaching Schedule

WeekContentAssessment due


Course guide and assessment tasks

Webisodes – what are they? What kind narrative works for Webisodes?

Class exercise: Webisode research and analysis.

Introduce Assessment task 01: Create a concept for a webisode series.
(Group Assessment)
Due week 3

2Webisodes – Exploring the webisode narrative.

Continue working on A01 Create interactive Narrative for web
3 Presentation of A01: Create a concept for a webisode series.
(Group Assessment)
 A01: Create a concept for a webisode series.
(Group Assessment)
4 Audience influenced narrative and impact on social media = The involvement of audience and the use of social media on narrative for cross platform delivery.

Class exercise: The use of social media to develop a cross platform narrative.

5Things that go viral
Class exercise – device a short narrative.
6 Games – examining the role of narrative in games including researching a range of games played on various Platforms.

Class exercise: Games research and analysis.

Introduction to A02: Devise a character based game.


Games – examining the role of narrative in games,

Continue to work on A02: Devise a character based game.

Introduce A03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or an App.
Due week 16

8 Mid semester break (3-10 April, inclusive) - no classes.
9 Presentation in Class.
A02: Devise a character based game.
(in groups)
 A02: Devise a character based game.
(in groups)
10 Transmedia storytelling – understanding the medium, it’s potential for delivering narrative.

Class exercise – looking at examples of Transmedia storytelling and analysis.

11Transmedia storytelling – understanding the medium, it’s potential for delivering narrative.

Class exercise – come up with a rough outline for a Transmedia experience

Briefly discuss the progress of A03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or an App.
 Due week 16

12Cross Platform narrative.
A study into the use of cross platforms to enhance a narrative.

Class exercise: Devise a cross platform campaign / narrative that utilises a range of platforms.


Mobile devices – how can they be used in the development of narrative?

Class exercise – devise an app concept. 


The rise of the podcast and what can it offer the narrative.

Class exercise - Create a radio play script for podcast

15 Work on A03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or an App.
Due week 16
16 A03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or an App.
Due week 16
A03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or an App.
Due week 16


Learning Resources

Prescribed Texts

Any prescribed reading material will be distributed in class


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

Online resources, handouts, DVD/video presentations, screenplays etc. The class website, blackboard, can be accessed via the web.

Overview of Assessment

Assessment for this course is on going throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written and the creation of a cross platform project. This will  include a substantial screenwriting component suitable for online; character outlines; narrative bible/cross platform strategy; pitch proposal.

Assessment Tasks

To demonstrate competency in this course you will need to complete all of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment (refer to blackboard for assessment criteria). 

Assessment task 01: Create a concept for a webisode series.
(Group Assessment)
Due week 3

Assessment task 02: Devise a character based game.
(Group Assessment)
Due week 9

Assessment task 03: Develop a narrative bible for either a Webisode series, a Game, a Transmedia or App.
Bible to be presented and submitted in class.
Due week 16

Once you have demonstrated competency, you final assessment will be graded (refer to Blackboard for grading rubric).

Grades used in this unit are as follows:
• CHD Competent with High Distinction
• CDI Competent with Distinction
• CC Competent with Credit
• CAG Competency Achieved - Graded
• NYC Not Yet Competent
• DNS Did Not Submit for Assessment

For further information on the assessment and grading criteria, please refer to the course Blackboard site.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

 Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency. Non-attendance may seriously jeopardise the chances of success in a course. Clearly, non-attendance at an assessment will result in failure of that assessment. Where visa conditions apply, attendance is compulsory.

Cover Sheet for Submissions

You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Credit Transfer and Recognition of Prior Learning (web link)

Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained.

Assessment and Feedback (web link)

You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress (web link)

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission (web link)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.

Academic Integrity and Plagiarism (web link)

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview