Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7840C

Course Title: Undertake marketing activities

School: 345T Media and Communication

Campus: City Campus

Program: C6125 - Advanced Diploma of Professional Screenwriting

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Semester 1: Noel Maloney

Phone: 03 9925 4307 

Semester 2: Cameron Clarke

Phone: 03 9925 4908

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Required Prior Study

At RMIT you are required to have completed all first year courses before enrolling in this course.

Course Description

In this course, you gain valuable industry experience that will help you to market yourself as a writer and/or script editor. You research the wider screenwriting industry to source a work placement in an area  that interests you, and market yourself and your writing projects in order to arrange a placement.  During your placement, you strengthen your industry networks and establish relationships which enhance your professional reputation while observing and participating in the development or production of current projects with industry mentors. You then reflect on ways that this industry experience will allow you to market yourself and your projects more effectively in the future. 

Industry Placement Requirements
An agreement including schedule and relevant insurance documentation is required to be completed before commencing each placement (local and international). International placements must be registered and processed through RMIT Education Abroad. In the case where a placement ends early, please refer to 6. Early Termination of Placements in the Work Integrated Learning Procedure.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG414B Undertake marketing activities


1. Research marketing information

Performance Criteria:

1.1. Research the concept of marketing as it applies to the organisation
 1.2. Identify and analyse organisation's marketing plan and relevant policies and procedures
 1.3. Identify need for marketing activities from the established marketing plan
 1.4. Investigate previous marketing activities for relevant information
 1.5. Identify profile of the market segment
 1.6. Identify positioning and market mix for each target segment
 1.7. Identify outcomes expected from marketing activities


3. Implement marketing activities

Performance Criteria:

3.1. Determine and access resources required for work activities
 3.2. Undertake marketing activities within job role
 3.3. Assist with assigning responsibilities and functions to relevant personnel performing specific marketing functions
 3.4. Monitor marketing activities, and review and amend activity plan as required


4. Review marketing activities

Performance Criteria:

4.1. Measure and record outcomes of marketing activities
 4.2. Review marketing activities against expected outcomes and record identified improvements
 4.3. Prepare reports of marketing activities and communicate to relevant enterprise personnel


2. Plan marketing activities

Performance Criteria:

2.1. Undertake analysis of collected basic marketing information
 2.2. Develop and document work activity plans for marketing activities
 2.3. Obtain approval of plans from relevant enterprise personnel

Learning Outcomes

On successful completion of this course, you will have developed important professional networks and an awareness of ways in which you can market yourself as a freelancer in the broader screewriting industry.

Details of Learning Activities

In this course, you will learn through:

• online and other research
• work integrated learning
• teacher directed learning
• one-on-one discussion with your teacher
• independent study
• analysis and reflective practice

Teaching Schedule

Your 1-2 week industry placement takes place over a period of time to be negotiated by you with your host employer.

Each student’s work schedule will be different, so there is no ongoing weekly outline for classes. However, there will be an introductory two classes held in Semester 1 which aim to provide you with an overview of  the unit of competency and information regarding the routines and protocols related to Practical Placement activities.

Topics covered in the first class include:

  • Explanation of the course
  • Discussion around the importance of understanding what skills and knowledge you have to offer an employer and how best to market yourself.
  • The general requirements and expectations of the practical placement
  • Accidents and emergencies including work cover and liability issues
  • Health and Safety considerations in work place activities
  • Employer expectations
  • All required documentation

After this first scheduled meeting, you research the screenwriting industry to source a work placement in an area that interests you. You develop a strategy, with the help of your teacher, to market yourself and your writing projects in order to arrange a placement. Your teacher will provide support and approve the arrangements and the scope of the position. Taking into account your study timetable and the needs of the host organisation, you then negotiate and complete your industry placement.

You are expected to maintain regular contact with your teacher through face-to-face meetings and through e-mail. These meetings are scheduled by you and the teacher together and will be logged and minuted as part of your assessment.

Learning Resources

Prescribed Texts

While there are no prescribed texts you are strongly advised to make use of the listings of recommended reading and viewing posted on Blackboard, which will be updated on an ongoing basis.


You are advised to look at the course myRMIT site for ongoing updated information.

Other Resources

You will require access to a computer and the internet for this course. RMIT will provide you with further resources and tools for learning through our online systems and access to specialized facilities and relevant software. You will also have full access to the extensive RMIT library resources.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through your market research, your engagement with industry networks and a written report reflecting on your ability to establish and conduct relationships with industry.  You will also be assessed through a report from your host employer, that can be used as part of your future marketing strategy.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are assessed as either competent (CAG) or not yet competent (NYC).

Formative Assessment
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment #1: Research the market to inform yourself about the different opportunities that exist for completing an industry placement.

Assessment #2: A one-page action plan including a short description of the placement you have decided you would like to do. You should also include an analysis of how you think that the experience you will gain while completing this placement will help you market yourself and your projects in the future.

Assessment #3: Organization of a placement

You will maintain a journal as you research, source and organize a placement with the help and support of your teacher.
To be included in the journal are:

  • A record of communication with your host employer, including a copy of your CV and any correspondence you had with your employer before the placement was finalised;
  • Confirmation that you have considered Health and Safety issues pertaining to the placement;
  • Record of consultation with and approval from your teacher regarding the placement;
  • Confirmation that all necessary documentation has been completed prior to commencement of the placement and;
  • Daily reflections on learning during replacement.

Your journal should be shown to your teacher before the start of your placement and during subsequent meetings.

Assessment #4: Complete the Placement

You will engage in script writing, development or editing work in a production company or on an approved project. This engagement can take the form of observation and/or involvement in the writing process or other related tasks, such as writing sample scenes or scripts for the production and obtaining feedback on your work from others involved in the project.

During your placement, you will organise a meeting with your workplace mentor to gain feedback on your career plan. The details of this meeting, including feedback from your mentor and your own reflections on what was discussed, will form part of your placement report. Also during your placement you should:

  • Behave in a manner appropriate to that of an employee and which upholds the good name of RMIT;
  • Adhere to the professional ethics and codes of conduct;
  • Be punctual throughout the duration of the activity;
  • Adhere to policies and procedures of the workplace site, including occupational health and safety, and equal opportunity;
  • Treat confidential material and information gained about workplaces from any sources in an appropriate manner;
  • Maintain communication with the workplace supervisor as required;
  • Raise issues of concern with the workplace supervisor and RMIT coordinator;
  • Advise the placement coordinator of any fact which may affect their capacity to undertake the placement, such as a disability or personal difficulty;
  • Provide a medical certificate for absences of two or more days to the workplace supervisor and RMIT coordinator;
  • Use resources available at the placement site for the purposes they are intended;
  • Demonstrate appropriate interpersonal and communication skills at all times; and complete all tasks assigned in the workplace to an acceptable standard;
  • Maintain a workplace diary for the placement period and;
  • Complete agreed hours of attendance

Assessment # 5: Progress Reporting

Meet with your teacher and report on your progress as negotiated.

Assessment #6: Mentor Evaluation

Supply a report from your mentor/ placement host, in the form of a letter of reference. This should be submitted within two weeks of you completing your placement.

Summative Assessment

Assessment #1:

Submit a written report (1500-2000 words) in which you reflect on:

  • the specific market your host organisation works in. How does it position itself? How does it differentiate itself from others? Where is it heading? What is its vision?
  • roles and responsibilities of relevant personnel, script development, methods of accountability, scheduling, briefing, etc.;
  • the collaborative working process
  • the steps you have taken to broaden your professional network;
  • how you have broadened your skills and employability through the tasks allocated, conversations with your workplace mentor, observation of script development and production process and all writing tasks undertaken;
  • how the placement experience has enriched and perhaps altered your career development goals and;
  • what course of action you will take into the future to build on the experience your placement has provided, and to increase your profile and experience in the industry.

This report should be submitted within two weeks of you completing your placement.

Grades which apply to courses delivered in accordance with competency-based assessment (not graded).

CAG Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. For more on the student progress policy see RMIT’s website.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

Work Placement
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview