Course Title: Promote and represent the service

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG6091C

Course Title: Promote and represent the service

School: 365T Global, Urban & Social Studies

Campus: City Campus

Program: C6126 - Advanced Diploma of Disability

Course Contact : Bronwyn Tanti

Course Contact Phone: +61 3 9925 9079

Course Contact

Name and Contact Details of All Other Relevant Staff

 Contact: Renee Costa
Contact phone: +61 3 9925 0886
Contact email:

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Not applicable.

Course Description

This course describes the knowledge and skills required to promote and represent the organisation to the community. The skills described in this course may be applied across a range of community services workplace contexts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CHCORG620D Promote and represent the service


1.Promote community awareness of the clients, their needs and their importance

Performance Criteria:

1.1Prepare and deliver presentations in a way appropriate to the target group
1.2Design presentations to be relevant to the concerns and interests of the target group


2.Promote the service to increase its profile in the community

Performance Criteria:

2.1Identify stakeholders and supporters in the community and their particular interests and resources
2.2Target communications to areas where the profile needs raising or clarifying
2.3Facilitate opportunities for the community to view and contribute to the service
2.4Prepare and use a range of materials and resources providing information to the community
2.5Use a range of different methods of promotion
2.6Develop and use a strategy to review the profile of the service in the community
2.7Develop information campaigns to address particular issues, as required
2.8Consider and utilise as relevant opportunities for involvement in the community
2.9Encourage staff to participate in appropriate forums
2.10Utilise press and other publicity appropriately
2.11Provide accurate and positive information to the community to develop a positive community image


3.Represent the service

Performance Criteria:

3.1Clearly and accurately represent the philosophy, purpose, policies and procedures of the service
3.2Respond to and follow up questions and concerns about the service
3.3Represent the service's need for resources to appropriate forums/organisations
3.4Represent the perspective and experience of the service to relevant forums


4.Respond to negative publicity and perceptions, as required

Performance Criteria:

4.1Analyse negative publicity and perceptions for potential outcomes and implications for the service
4.2Listen carefully to spokespersons in order to develop an understanding of their position
4.3Seek advice from stakeholders and supporters in the community if required
4.4Nominate a spokesperson to represent the service if required
4.5Ensure communications used do not exacerbate existing negative perceptions
4.6Review organisation policies in light of issues raised, as appropriate
4.7Develop and implement a strategy to deal with negative publicity and perceptions

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

In this course you will participate in workshop presentations, discussions and activities. The workshops will focus on the common themes of coordination and management of quality services for people with disabilities at individual and agency levels, advocacy, networking and communication in a time of change in the field, and work across the community and related sectors. There will be planned professional discussions with the teaching team undertaken in your workplace so that you can provide direct workplace evidence of your roles, responsibilities and work practices as they align with the requirements of the course and the program as a whole.

Teaching Schedule

 There will be ten workshops delivered in 2014. The following workshops will address this course:

Workshop number and DatesTopics


21st August 2014

Systemic advocacy and representation – current issues in the field, program coordination, advocacy, negotiation and lobbying, communication strategies


18th September 2014

Systemic advocacy and representation – current issues in the field, program coordination, advocacy, negotiation and lobbying, communication strategies


16th October 2014

Working across the community sector and disability field of practice - network and representation, engagement with community services sectors, roles within services


27th November 2014

Working across the community sector and disability field of practice (cont) - network and representation, engagement with community services sectors, professional roles and development


11th December 2014

2014 Units review - presentation of workplace research projects, evidence examples, identifying own professional development via 2014 study, and 2015 planning

Learning Resources

Prescribed Texts


Other Resources

During sessions you will be directed to relevant sources of current information. These will include your own workplace policy and practice documentation, federal, state and local government legislation and regulatory frameworks and websites, and websites for local, national and international organisations and universities.

Overview of Assessment

Assessment may include observations, questioning and evidence gathered from the workplace. In cases where the learner does not have the opportunity to cover all relevant aspects in the work environment, the remainder should be assessed through realistic simulations, projects, previous relevant experience or oral questioning on ’What if?’ scenarios.

Assessment Tasks


There will be three assessment tasks for this course. These tasks will also provide evidence across the other courses to be delivered in 2014.

1. Research, report and presentation: You will undertake research into a community services organisation and address a series of questions. You will present your research in a short 10 minute presentation to your class.

2. Workplace Project: Systemic Advocacy and Change - you will select a current issue in the disability or community sector. Working through a sequence of steps including identification and discussion of the origins of the issue, links to current policy and practice, research into the dimensions of the issue, solutions and strategies, and a "campaign" to advocate for change you will submit a written project, and deliver a presentation overview of your project.

3. Workplace assessment: your teacher/s will organise individual workplace appointments to occur in first and second semesters. These will be planned with you and the teacher in consultation. You will participate in planned targeted professional discussions and present workplace documentation and evidence on negotiated topics or in support of your other assessment task responses.

Assessment Matrix

A detailed assessment matrix will be available from the course teacher/s

Other Information

Assessment Tasks Submission Cover Sheet
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.
It is strongly advised that you attend all workshops in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your competency. Information regarding student feedback can be found at:;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. The Student progress policy can be found at:;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Information regarding application for special consideration can be found at:;ID=g43abm17hc9w
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. For more information on this policy go to Academic Integrity Web site:;ID=kw02ylsd8z3n

Course Overview: Access Course Overview