Course Title: Create mass electronic media advertisements

Part A: Course Overview

Program: C6127

Course Title: Create mass electronic media advertisements

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7844C

Brunswick Campus

TAFE

320T Architecture & Design

Face-to-Face

Term1 2014,
Term1 2015,
Term2 2015

Course Contact: Simon Rankin

Course Contact Phone: +61 3 9925 9196

Course Contact Email: simon.rankin@rmit.edu.au


Course Description

In this unit you will gain the skills and knowledge required to develop  and implement a range of mass advertising using a range of media. You will understand how to interpret a creative brief and apply the design process to develop advertisements using sound and moving image for different digital media platforms.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None required. This unit will be delivered in combination with CUFDIG403A Create user interfaces as a studio cluster called Design for Devices.



National Competency Codes and Titles

National Element Code & Title:

BSBADV510A Create mass electronic media advertisements

Elements:

2. Create a radio advertisement

3. Create a television or cinema advertisement

4. Create an internet, web or podcast advertisement

1. Interpret a creative brief


Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)