Course Title: Extend typographic design expertise
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: GRAP5343C
Course Title: Extend typographic design expertise
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Al Briggs
Course Contact Phone: +61 3 9925 9152
Course Contact Email:al.briggs@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required.
Course Description
In this unit you will develop the skills and knowledge required to exploit the potential of typography to solve complex design challenges through research and exploration of advanced and specialised applications.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD603A Extend typographic design expertise |
Element: |
1 Research type to develop design solutions |
Performance Criteria: |
1.1 Assess the ways in which type impacts on visual communication through historical and contemporary research |
Element: |
2 Explore creative and complex applications of type |
Performance Criteria: |
2.1 Explore and extend the potential of typography in own design practice |
Element: |
3 Evolve typography expertise in professional practice |
Performance Criteria: |
3.1 Apply a highly developed command of typography to the needs of complex design projects |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements’.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Teaching schedule and assessment matrix | ||
Week <meta content="text/html; charset=utf-8" http-equiv="content-type" /> | Activity | Performance Criteria |
1 | Second Year Student Presentation and Folio Session | 1. Research type to develop design solutions |
2 | General Revision - Paragraph formats, Style Sheets, Text import from Word & Excel | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
3 | General Revision - Nested styles, Tabs & Tables, Object Styles, Master Pages, Bullets & Numbering | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
4 | Brief 1: Festival Program | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
5 | Brief 1 (continuing): Festival Program | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
6 | Brief 1 (continuing): Festival Program | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
7 | Brief 1 (continuing): Festival Program | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
8 |
AG Ideas Conference Brief 1 (continuing): Festival Program |
1. Research type to develop design solutions, 2. Explore creative and complex applications of type |
9 |
Brief 1 (continuing): Festival Program Brief 1 DUE |
1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
10 | Brief 2: Newsletter - masthead and 16 page – Masthead design, page layout, copyfitting | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
11 | Brief 2 (continuing): Newsletter | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
12 | Brief 2 (continuing): Newsletter | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
13 | Brief 2 (continuing): Newsletter | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
14 |
Brief 2 (continuing): Newsletter Brief 3: Style Guide Brief 2 DUE |
1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
15 | Brief 3: Style Guide | 1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
16 |
Brief 3: Style Guide Brief 2 DUE |
1. Research type to develop design solutions, 2. Explore creative and complex applications of type, 3. Evolve typography expertise in professional practice |
Learning Resources
Prescribed Texts
None required |
References
InDesign Type - Nigel French |
0321685369 |
Other Resources
You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks.
Assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Summative Assessments:
Brief 1 Festival Program - DUE week 9
Brief 2 Newsletter - DUE week 14
Brief 3 Style Guide- DUE week 16
You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview