Course Title: Develop graphic designs for branding and identify
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: GRAP5344C
Course Title: Develop graphic designs for branding and identify
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C6127 - Advanced Diploma of Graphic Design
Course Contact : Simon Rankin, Nicola Hardy
Course Contact Phone: +61 3 9925 9196
Course Contact Email:simon.rankin@rmit.edu.au, nicola.hardy@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 55
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required. This unit is co-delivered with CUVGRD602A Originate graphic designs for complex briefs as a studio cluster called Design 3.
Course Description
In this unit you will develop the skills and knowledge required to create graphic designs for branding and identity by combining creative and technical design expertise with a sound understanding of the particular factors that apply.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD607A Develop graphic designs for branding and identify |
Element: |
1. Develop designs to support branding and identity |
Performance Criteria: |
1.1 Analyse creative briefs in terms of branding or identity objectives |
Element: |
2. Evaluate design work and process |
Performance Criteria: |
2.1 Consider current and emerging trends and ideas about branding and identity and their impact on the project |
Element: |
3. Evaluate potential approaches to branding and identity |
Performance Criteria: |
3.1 Identify and source references for branding and identity work |
Element: |
4. Finalise designs |
Performance Criteria: |
4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account |
Element: |
5. Generate and assess ideas |
Performance Criteria: |
5.1 Negotiate and agree to modifications and amend designs as required |
Element: |
6. Interpret creative briefs |
Performance Criteria: |
6.1 Evaluate completed design in terms of its success in |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above
Details of Learning Activities
This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
- class exercises
- tutorials
- practical demonstrations
- workshops
- group discussion
- review and revision
- peer learning
- peer teaching and class presentations
- teacher directed group activities/projects
- workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
- independent research
- independent project based work
- studio practice
- online tutorials and activities
- review and revision
Teaching Schedule
| Week | Date 2014 | Activities | Elements |
| 1 | 13/2 | Introduction - Folio review/presentation from previous graduates | CUVGRD602A: 2.1 - 5.4 CUVGRD607A: 6.1 - 6.5 |
| 14/2 | Introduction - Folio review/presentation from previous graduates | CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 4.1 - 4.5 |
|
| 2 | 20/2 | Design workshop - Impose design constraints 1 | CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 4.1 - 4.5 |
| 21/2 | Design workshop - Impose design constraints 2 | CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 4.1 - 4.5 |
|
| 3 | 27/2 | Design workshop - Impose design constraints 3 | CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 4.1 - 4.5 |
| 28/2 | Design workshop - Impose design constraints 4 | CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 4.1 - 4.5 |
|
| 4 | 6/3 |
Summative assessment task 1 - Event identity/branding collateral
Research design solutions and plan design process |
CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6 CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4 |
| 7/3 | Research design solutions Activity - Investigate and analyse examples of event collateral |
CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4 |
|
| 5 | 13/3 | Develop design solutions Activity - Image making, experiment with media |
CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5 |
| 14/3 | Develop design solutions Activity - Image making, experiment with media |
CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5 |
|
| 6 | 20/3 | Develop design solutions Activity - Poster layout - Incorporating typography |
CUVGRD602A: 2.1 - 2.8 CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5 |
| 21/3 | Develop design solutions Activity - Create presentation for client |
CUVGRD602A: 2.1 - 2.8, 3.1 - 3.6 CUVGRD607A: 6.1 - 6.5 |
|
| 7 | 27/3 | Develop design solutions Activity - Present research and development to work groups for Feedback |
CUVGRD602A: 3.1 - 3.6 CUVGRD607A: 6.1 - 6.5 |
| 28/3 | Refine design solutions Activity - Respond to feedback and evaluate progress |
CUVGRD602A: 3.1 - 3.6, 4.1 - 4.4, 5.1 - 5.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3, 6.1 - 6.5 |
|
| 8 | 3/4 | Refine design solutions Activity: Design roll out and finished art requirements |
CUVGRD602A: 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
| 4/4 | Finalise design solutions Activity - Print A2 poster in-house (optional) |
CUVGRD602A: 4.1 - 4.4 CUVGRD607A: 5.1 - 5.3 |
|
| 9 | 10/4 | Finalise design solutions Activity - Create visual mockups and photography |
CUVGRD602A: 4.1 - 4.4 CUVGRD607A: 6.1 - 6.5 |
| 11/4 |
Summative assessment task 1 - Submission Finalise design solutions |
CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6 CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4 |
|
| 10 | 1/5 |
Summative assessment task 2 - Board game
Research design solutions |
UVGRD602A: 1.1 - 1.4, 3.1 - 3.6 CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4 |
| 2/5 | Research design solutions Activity - Analysis of a board game |
CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6 CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4 |
|
| 11 | 8/5 | Develop design solutions Activity - Build on a theme |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 3.1 - 3.7 |
| 9/5 | Develop design solutions Activity - Build on a theme |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 3.1 - 3.7 |
|
| 12 | 15/5 | Develop design solutions |
CUVGRD602A: 5.1 - 5.4 CUVGRD607A: 6.1 - 6.5 |
| 16/5 | Refine design solutions Activity - Respond to feedback and evaluate progress |
CUVGRD602A: 5.1 - 5.4 CUVGRD607A:.1 - 4.5, 6.1 - 6.5 |
|
| 13 | 22/5 | Refine design solutions Activity - Artwork production |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
| 23/5 | Refine design solutions Activity - Create box mockup workshop |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
|
| 14 | 29/5 | Finalise design solutions Activity - Print in-house and construction |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
| 30/5 | Finalise design solutions Activity - Create visual mockups and photography |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
|
| 15 | 5/6 | Finalise design solutions Activity - Create visual mockups and photography |
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4 CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3 |
| 6/6 |
Summative assessment task 2 - Submission Finalise design solutions |
CUVGRD602A: 5.1 - 5.4 CUVGRD607A: 6.1 - 6.5 |
|
| 16 | 12/6 | Feedback and review | CUVGRD602A: 5.1 - 5.4 CUVGRD607A: 6.1 - 6.5 |
| 13/6 | Feedback and review | CUVGRD602A: 5.1 - 5.4 CUVGRD607A: 6.1 - 6.5 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
None required. |
References
Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press |
|
Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books |
|
Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers |
Other Resources
You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au
Overview of Assessment
Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:
- Design Project 1 (50% of final grade)
- Design Project 2 (50% of final grade)
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:
- Design constraints exercises
- Client analysis
- Audience analysis
- Explorative drawing exercises
- Moodboard development
- Thumbnail and compositional production
- Creating visual elements
- Client presentation
Summative Assessment task 1:
Festival promotion – Event identity/branding collateral – Due week 9
Summative Assessment task 2:
Board game - Packaging and design – Due week 15
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity
Course Overview: Access Course Overview