Course Title: Develop graphic designs for branding and identify

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5344C

Course Title: Develop graphic designs for branding and identify

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Simon Rankin, Nicola Hardy

Course Contact Phone: +61 3 9925 9196

Course Contact Email:simon.rankin@rmit.edu.au, nicola.hardy@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 55

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required. This unit is co-delivered with CUVGRD602A Originate graphic designs for complex briefs as a studio cluster called Design 3.

Course Description

In this unit you will develop the skills and knowledge required to create graphic designs for branding and identity by combining creative and technical design expertise with a sound understanding of the particular factors that apply.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD607A Develop graphic designs for branding and identify

Element:

1. Develop designs to support branding and identity

Performance Criteria:

1.1 Analyse creative briefs in terms of branding or identity objectives
1.2 Develop an understanding of the broader context for the design work
1.3 Develop shared understandings of the scope and nature of branding or identity work with relevant people
1.4 Negotiate and confirm practical considerations, including schedule and budgetary requirements

Element:

2. Evaluate design work and process

Performance Criteria:

2.1 Consider current and emerging trends and ideas about branding and identity and their impact on the project
2.2 Analyse the client’s current approach to identity and brand strategy in the context of the work project
2.3 Identify the particular production factors that impact on branding and identity work
2.4 Assess and respond to legal considerations for branding and identity design

Element:

3. Evaluate potential approaches to branding and identity

Performance Criteria:

3.1 Identify and source references for branding and identity work
3.2 Explore the key questions that underpin branding and identity design
3.3 Experiment with different techniques and media as an integral part of ideas generation
3.4 Generate design ideas that support key client objectives
3.5 Maximise contributions of others through collaboration on ideas as required
3.6 Reflect on ideas for technical, creative and budgetary implications
3.7 Refine and select approaches that best balance the overall needs of the brief

Element:

4. Finalise designs

Performance Criteria:

4.1 Develop designs from initial concepts ensuring that all production and design factors are taken into account
4.2 Realise designs from initial ideas by working confidently with the elements and principles of design and taking account of production factors
4.3 Combine conceptual and technical expertise in creation of design solutions
4.4 Engage in an ongoing process of testing, creative collaboration and refinement during the design process
4.5Engage with other experts on relevant technical, legal and business requirements

Element:

5. Generate and assess ideas

Performance Criteria:

5.1 Negotiate and agree to modifications and amend designs as required
5.2 Develop accurate and comprehensive documentation to support the production process
5.3 Present final designs and documentation to relevant personnel and confirm

Element:

6. Interpret creative briefs

Performance Criteria:

6.1 Evaluate completed design in terms of its success in
meeting objectives
6.2 Assess the work against other creative, technical and business considerations
6.3 Analyse and evaluate feedback from client and others
6.4 Reflect on own role in design process and note areas for future improvement
6.5 Develop strategies for further development of own skills


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above


Details of Learning Activities

This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision


Teaching Schedule

WeekDate 2014ActivitiesElements
113/2Introduction - Folio review/presentation from previous graduatesCUVGRD602A: 2.1 - 5.4
CUVGRD607A: 6.1 - 6.5
 14/2Introduction - Folio review/presentation from previous graduatesCUVGRD602A: 2.1 - 2.8
CUVGRD607A: 4.1 - 4.5
220/2Design workshop - Impose design constraints 1CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 4.1 - 4.5
 21/2Design workshop - Impose design constraints 2CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 4.1 - 4.5
327/2Design workshop - Impose design constraints 3CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 4.1 - 4.5
 28/2Design workshop - Impose design constraints 4CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 4.1 - 4.5
46/3Summative assessment task 1 - Event identity/branding collateral

Research design solutions and plan design process
Activity - Interpret a brief, plan project, timeline deliverables

CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6
CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4
 7/3Research design solutions
Activity - Investigate and analyse examples of event collateral
CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4
513/3Develop design solutions
Activity - Image making, experiment with media
CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5
 14/3Develop design solutions
Activity - Image making, experiment with media 
CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5
620/3Develop design solutions
Activity - Poster layout - Incorporating typography
CUVGRD602A: 2.1 - 2.8
CUVGRD607A: 3.1 - 3.7, 4.1 - 4.5
 21/3Develop design solutions
Activity - Create presentation for client
CUVGRD602A: 2.1 - 2.8, 3.1 - 3.6
CUVGRD607A: 6.1 - 6.5
727/3Develop design solutions
Activity - Present research and development to work groups for Feedback
CUVGRD602A: 3.1 - 3.6
CUVGRD607A: 6.1 - 6.5
 28/3Refine design solutions
Activity - Respond to feedback and evaluate progress
CUVGRD602A: 3.1 - 3.6, 4.1 - 4.4, 5.1 - 5.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3, 6.1 - 6.5
83/4Refine design solutions
Activity: Design roll out and finished art requirements
CUVGRD602A: 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
 4/4Finalise design solutions
Activity - Print A2 poster in-house (optional)
CUVGRD602A: 4.1 - 4.4
CUVGRD607A: 5.1 - 5.3
910/4Finalise design solutions
Activity - Create visual mockups and photography
CUVGRD602A: 4.1 - 4.4
CUVGRD607A: 6.1 - 6.5
 11/4

Summative assessment task 1 - Submission 

Finalise design solutions
Activity - Presentation to group

CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6
CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4
101/5Summative assessment task 2 - Board game

Research design solutions
Activity - Design process, Interpret a brief, plan project, timeline deliverables

UVGRD602A: 1.1 - 1.4, 3.1 - 3.6
CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4
 2/5Research design solutions
Activity - Analysis of a board game
CUVGRD602A: 1.1 - 1.4, 3.1 - 3.6
CUVGRD607A: 1.1 - 1.4, 2.1 - 2.4
118/5Develop design solutions
Activity - Build on a theme
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 3.1 - 3.7
 9/5Develop design solutions
Activity - Build on a theme
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 3.1 - 3.7
1215/5

Develop design solutions
Activity - Present research/development to work groups

CUVGRD602A: 5.1 - 5.4
CUVGRD607A: 6.1 - 6.5
 16/5Refine design solutions
Activity - Respond to feedback and evaluate progress
CUVGRD602A: 5.1 - 5.4
CUVGRD607A:.1 - 4.5, 6.1 - 6.5
1322/5Refine design solutions
Activity - Artwork production
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
 23/5Refine design solutions
Activity - Create box mockup workshop
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
1429/5Finalise design solutions
Activity - Print in-house and construction
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
 30/5Finalise design solutions
Activity - Create visual mockups and photography
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
155/6Finalise design solutions
Activity - Create visual mockups and photography
CUVGRD602A: 2.1 - 2.8, 4.1 - 4.4
CUVGRD607A: 4.1 - 4.5, 5.1 - 5.3
 6/6

Summative assessment task 2 - Submission

Finalise design solutions
Activity - Presentation to group

CUVGRD602A: 5.1 - 5.4
CUVGRD607A: 6.1 - 6.5
1612/6Feedback and reviewCUVGRD602A: 5.1 - 5.4
CUVGRD607A: 6.1 - 6.5
 13/6Feedback and reviewCUVGRD602A: 5.1 - 5.4
CUVGRD607A: 6.1 - 6.5

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

None required.


References

Ellen Lupton, 2011, Graphic Design Thinking: Beyond Brainstorming, Prinston Architectural Press

Debbie Millman, 2008, The essential principles of graphic design, Cinncinnati, Ohio : How Books

Timothy Samara, 2007, Design Elements: A graphic Style Manual, Rockport Publishers


Other Resources

You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.

You will require a personal storage device and tools as outlined in tool kit list.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:

  • Design constraints exercises
  • Client analysis
  • Audience analysis
  • Explorative drawing exercises
  • Moodboard development
  • Thumbnail and compositional production
  • Creating visual elements
  • Client presentation

Summative Assessment task 1:
Festival promotion – Event identity/branding collateral – Due week 9

Summative Assessment task 2:
Board game - Packaging and design – Due week 15

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

Course Overview: Access Course Overview