Course Title: Develop professional illustrations

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: GRAP5345C

Course Title: Develop professional illustrations

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Leigh Milward

Course Contact Phone: +61 3 9925 9426

Course Contact Email:leigh.milward@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 70

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to create professional illustrations for a range of purposes in both print and digital formats.You will use a range of advanced techniques within work that conveys strong conceptual and theoretical development and engagement with the creative brief. You will develop and extend illustrations using both manual and digital tools.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVILL501A Develop professional illustrations

Element:

1. Interpret the illustration brief

Performance Criteria:

1.1 Analyse the illustration brief in terms of key communication objectives
1.2 Develop an understanding of the broader context for the illustrative work
1.3 Develop shared understandings of illustration requirements with relevant people

Element:

2. Generate and assess ideas for illustrations

Performance Criteria:

2.1 Evaluate the specific context and proposed media for the illustrative work
2.2 Identify and source references that inform illustration in the relevant context
2.3 Consider current and emerging trends and thinking about illustration
2.4 Explore and experiment with different approaches and techniques for communication of key messages
2.5 Create appropriate relationships between different visual components
2.6 Maximise contributions of others through collaboration on ideas, including other experts as required
2.7 Reflect on ideas for technical, creative and budgetary implications
2.8 Refine and select approaches that best balance the overall needs of the brief

Element:

3. Create illustrations

Performance Criteria:

3.1 Create impactful illustrations through effective engagement with the elements and principles of design
3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations
3.3 Create appropriate mood and feeling in illustrations
3.4 Develop and reflect evolving personal style in illustrative work
3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process

Element:

4. Finalise illustrations

Performance Criteria:

4.1 Negotiate and agree to modifications and amend as required
4.2 Develop accurate and comprehensive documentation to support the production process
4.3 Present final illustrations and documentation to relevant people and confirm

Element:

5. Evaluate effectiveness of illustrations

Performance Criteria:

5.1 Evaluate completed illustrations in terms of success in achieving objectives
5.2 Assess work against other creative, technical and business considerations
5.3 Analyse and evaluate feedback from client and others
5.4 Reflect on own role in design process and note areas for future improvement


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio and computer lab using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
● class exercises
● tutorials
● practical demonstrations
● workshops
● group discussion
● review and revision
● peer learning
● peer teaching and class presentations
● teacher directed group activities/projects
● workshopping of student projects including peer/lecturer feedback


Out of class activities may include:
● independent research
● independent project based work
● studio practice
● online tutorials and activities
● review and revision


Teaching Schedule

<thead> <th width="20" scope="col">Week</th> <th scope="col">Activity</th> </thead>
1Semester intro - project discussion/assessment.
Workshop - Experimental Illustration. Hand drawing and scanning / manipulation. Colouring images in InDesign. Colouring images in Photoshop.
 
2Workshop - Illustrating with pattern and colour in AI.
3Introduction to Every Building on Sydney Road Project - Intro to the major project. Framework for the project - Every Building in NY, Ed Ruscha, Invisible Cities, illustration of place, adding meaning and emotion to illustration. Begin outdoor sketching of parts of their building and note-making. Feedback and consultation.
4Brief 1: Foilmasters - develop a symbol to represent your building. Intro to brief, in situ sketching, taking photographic references, planning, looking small
5Working on Foilmasters - students to have a one to one consultation/feedback.
6Brief 1 : Foilmasters project DEADLINE end of class
7Look Upstairs Conference
Every Building on Sydney Road - making illustration
 
8Workshop - Illustration techniques.
Every Building on Sydney Road - re-visit the brief, requirements etc. Workshop and handout on drawing buildings. Sketching on site. Working with images.
 
9Workshop - Writing techniques. Writing notes and ideas helps to make a better illustration. Every Building on Sydney Road - writing and collecting research - techniques for the written component
10Every Building on Sydney Road - first draft of written component due - Formative task - consultation and feedback, student to take notes on the feedback and use in their folio
11DEADLINE - Every Building on Sydney Road - final edit of written component (can be a word doc). Continue working with sketches and illustration.
12Final Illustration DEADLINE
13Workshop - Illustration techniques. Working on sketchbook content
14Workshop - Illustration techniques. Working on sketchbook content
15DEADLINE - Folio (sketchbook) due. Sketchbook is all sketches and ideas for the Sydney Road project plus in class experiments (formative tasks)
16Folio Submission and Feedback
17Collect Folio and Feedback


Learning Resources

Prescribed Texts

None required.


References

You are advised to look at the course myRMIT site for ongoing updated information.

All the buildings in New York : that I’ve drawn so far, James Gulliver Hancock, 2013.

Drawing from life : the journal as art, Jennifer New, 2005.

Hand to eye : a survey of contemporary illustration, Angus Hyland; Roanne Bell, 2003.

Ed Ruscha : road tested, Michael Auping, Richard Prince, Edward Ruscha, 2011  

Illustrators unlimited : the essence of contemporary illustration, Robert Klanten, et al, 2011

Invisible cities, Italo Calvino, 1972.

Vitamin D2 : new perspectives in drawing, Matt Price ed., 2013

Beautiful Losers (DVD), 2009.


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or visual tasks. Assessment tasks are:

  • Design Project 1 (20% of final grade)
  • Design Project 2 (30% of final grade)
  • Design Project 3 (50% of final grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks. Feedback throughout the course may be written, verbal or a combination of both.
This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative assessment
Formative assessment will take place throughout the duration of the semester and will include the following:
• illustration techniques (5 core illustration skills workshops delivered throughout the semester).
• feedback
• class discussions and presentations
• Idea generation (ongoing sketchbook).

Summative Assessment Tasks
Every Building on Sydney Road project
Using the immediate built environment as a subject, students will explore the difference between producing a drawing and producing an illustration.

An illustration is an image that has a message or a narrative. We will examine illustration of place, adding meaning and emotion to an image.

Throughout this course, students will learn a range of illustration techniques - hand generated, Adobe Illustrator and Adobe Photoshop. These formative tasks will be presented as a folio or sketchbook at the end of semester. This will demonstrate experimentation within the realm of illustration, enabling students to find their own style and develop their own ‘voice’.

The individual outcome will be drawing of a building on Sydney Road. As a collaborative outcome, each image will be displayed together to form an illustrated streetscape. Students will be asked to study everything about their building. In addition to this, there will be a written component, a series of studies, and a logo or symbol to represent the building.

Assessment Task 1: Building symbol (Foilmasters project)
30%

Develop a symbol or logo to represent your building by examining a personal or a micro view.
DUE: Week 7


Assessment Task 2: Final Illustration
45%
A culmination of intensive sketching, studying and research, this illustration will embody a range of illustration techniques and concepts that give a sense of place and meaning.
Due: Week 13


Assessment Task 3: Folio submission.
25%
Folio of formative tasks. This should be in the form of a sketchbook which includes formative in-class tasks and any sketches, reference images, and annotations completed during the semester.
DUE: Week 15
 

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy


Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview