Course Title: Create mass electronic media advertisements

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG7844C

Course Title: Create mass electronic media advertisements

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C6127 - Advanced Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9196

Course Contact Email:simon.rankin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required. This unit will be delivered in combination with CUFDIG403A Create user interfaces as a studio cluster called Design for Devices.

Course Description

In this unit you will gain the skills and knowledge required to develop  and implement a range of mass advertising using a range of media. You will understand how to interpret a creative brief and apply the design process to develop advertisements using sound and moving image for different digital media platforms.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBADV510A Create mass electronic media advertisements

Element:

4. Create an internet, web or podcast advertisement

Performance Criteria:

4.1 Determine and produce copy and design elements to communicate the required image, features and benefits of the product or service
4.2 Size and position each element of the advertisement to achieve balance and focus for the advertisement
4.3 Ensure typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins
4.4 Design site map, navigation buttons, frames and multiple pages for ease of use
4.5 Ensure sound, animation and graphics do not distract from the content of the advertisement
4.6 Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements

Element:

2. Create a radio advertisement

Performance Criteria:

2.1 Determine the length, pace and format for the radio advertisement in accordance with the creative brief and the allocated budget
2.2 Determine the content of the opening, middle and close of the radio advertisement to create impact, introduce the central idea, provide support for key product benefits, and provide information to facilitate consumer action
2.3 Prepare scripts to meet the requirements of the producer and performer/s and the allotted time
2.4 Ensure the radio advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements

Element:

1. Interpret a creative brief

Performance Criteria:

1.1 Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass electronic media to be used
1.2 Identify and check the advertising content and supporting information for accuracy and completeness
1.3 Confirm the time, schedule and budget requirements for creating the advertisement/s
1.4 Identify legal and ethical constraints

Element:

3. Create a television or cinema advertisement

Performance Criteria:

3.1 Determine the length, pace and format for the advertisement in accordance with the creative brief and the allocated budget
3.2 Prepare scripts and storyboards to record the visual plan and to identify creative elements that meet the requirements of the creative brief
3.3 Ensure the advertisement attracts attention and sustains interest through coordination of action and motion visual effects, with audio to support the visual image/s
3.4 Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:

  • class exercises
  • tutorials
  • practical demonstrations
  • workshops
  • group discussion
  • review and revision
  • peer learning
  • peer teaching and class presentations
  • teacher directed group activities/projects
  • workshopping of student projects including peer/lecturer feedback

Out of class activities may include:

  • independent research
  • independent project based work
  • studio practice
  • online tutorials and activities
  • review and revision 


Teaching Schedule

WeekDate 2014ActivityElements
110/2Folio review/presentation from previous graduatesCUFDIG403A 1-3
BSBADV510A 1.1 - 1.4
217/2

Interface design 1:
• User experience and principles of user centered design
• Screen design tools and authoring too
• Graphic output

Activity - Produce sketches and generate a range of design ideas, output digital assets

Summative assessment task 1

CUFDIG403A 1-13
BSBADV510A 1.1 - 1.4, 4.1-4.6
324/2

Interface design 2:
• Generate concepts and ideas
• Research interface design
• Use design tools, investigate timelines, keyframes, workspaces, assets

Activity - Produce wireframes, storyboards, scripts, prototypes

CUFDIG403A 4-13
BSBADV510A 4.1-4.6
43/3

 Interface design 3:
• Interactivity, buttons, hyperlinks
• Animating graphics

Activity - Produce interactive interface elements using authoring

CUFDIG403A 4-13
BSBADV510A 4.1-4.6
510/3Labour Day Public Holiday - Self initiated project workCUFDIG403A 14-20
BSBADV510A 4.1-4.6
617/3Interface design 4:
• Output and deployment

Activity - Export and publish interactive interface elements using authoring

CUFDIG403A 14-20
BSBADV510A 4.1-4.6
724/3Interface design 5:
• Interface design studio

Activity - Project work and feedback

CUFDIG403A 14-22
BSBADV510A 4.1-4.6
831/3Sound design 1:
• Audio recording tools and processes
• Sourcing audio assets
• Script and copy writing
• Edit audio
• Audio timeline controls, cutting and trimming, arrangement and layers

Activity - Record and edit voice and other audio assets into audio advertisement

Summative assessment task 1 - Submission

CUFDIG403A 21-22
BSBADV510A 2.1-2.4
97/4Motion design 1:
• Motion graphics tools, resources management, timeline, keyframes, basic transformations
• Basic keyframe interpolation, anchor point, graph editor, motion blur

Activity - Basic graphics animation, project planning

Summative assessment task 2

CUFDIG403A 4-13
BSBADV510A 3.1-4.6
1028/4

Motion design 2:
• Compositions and nested compositions
• Incorporating sound
• Typography in motion

Activity - Create a typographic based animation

BSBADV510A 3.1-4.6
11 5/5Motion design 3:
• 3D space
• Incorporating Video

Activity - Video shoot, combine video into composition

BSBADV510A 3.1-4.6
12 12/5

Motion design 4:
• Motion tracking
• Keying footage

Activity - Video shoot, track moving elements and remove backgroun

BSBADV510A 3.1-4.6
13 19/5Motion design 5:
• Motion Graphics studio

Activity - Project work and feedback
 

BSBADV510A 3.1-4.6
14 26/5Motion design 6:
• Motion Graphics studio

Activity - Project work and feedback

Summative assessment task 2 - Submission

BSBADV510A 3.1-4.6
15 2/6Feedback and reviewBSBADV510A 3.1-4.6
16 9/6Queens Birthday Public Holiday - Feedback and reviewBSBADV510A 3.1-4.6


Please note:
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

None required.


References


Other Resources

You are advised to look at the course myRMIT site (Blackboard) and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Mary Mavroudis mary.mavroudis@rmit.edu.au


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks are:

  • Design Project 1 (50% of final grade)
  • Design Project 2 (50% of final grade)


Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.

Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.

This course has two Summative Tasks, all of which must be completed. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.

Formative Assessment tasks:
During this course you will undertake a range of formative assessment tasks including:

  • Create static interface elements
  • Create interactive interface elements
  • Create sound design for advertisements
  • Create an animated motion graphic for advertisements

Summative Assessment task 1:
Interactive brochure/advertising rich media advertising campaign – Due week 7

Summative Assessment task 2:
Promotional motion graphic with accompanying minisite – Due week 15

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above)

Other Information

Attendance

The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.

Feedback

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration

Submissions

When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process.Information regarding the e-Submission process

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity

 

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