Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term1 2016

Course Code: MKTG7917C

Course Title: Make a presentation

School: 650T Vocational Business Education

Campus: City Campus

Program: C6145 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

  Bill James

William.james2@rmit.edu.au           

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.

It applies to experienced individuals who are required to manage a team and are responsible for evaluating international marketing opportunities, setting marketing objectives and determining approach and operational structure for an organisation marketing internationally.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401 Make a presentation

Element:

1 Prepare a presentation

Performance Criteria:

1.1 Plan and document presentation approach and intended outcomes
1.2 Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3 Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4 Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5 Select techniques to evaluate presentation effectiveness

Element:

2 Deliver a presentation

Performance Criteria:

2.1 Explain and discuss desired outcomes of the presentation with the target audience
2.2 Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3 Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4 Use persuasive communication techniques to secure audience interest
2.5 Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6 Summarise key concepts and ideas at strategic points to facilitate participant understanding

Element:

3 Review the presentation

Performance Criteria:

3.1 Implement techniques to review the effectiveness of the presentation
3.2 Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3 Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented


Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to formulate, assess, strategically manage, evaluate and improve international marketing programs.


Details of Learning Activities

This course is co-delivered and co-assessed with MKTG7916C Evaluate International Marketing Opportunities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
 

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
 

We expect you to participate and contribute in all scheduled learning activities.
 


Teaching Schedule

WeekWeek CommencingTopicsAssessment
1 Feb 8 (1) Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview and Introduction to International Marketing
 
 
2 Feb 15 Risks assessment & risk management strategies 
3 Feb 22 Economic environment of int’l marketing 
4 Feb 29

 Political & legal environment of int’l marketing

Natural & Technological environment of int’l marketing

 
5 Mar 7

Student consultation session - Assessment Task 1 

 

 
6 Mar 21

 Cultural influences on Int’l marketing

 

 Assessment Task 1 due in week 6
You will receive the feedback in week 8. If required, resubmission for this assessment is due by the end of week 8.
7 Mar 29 Market entry and expansion strategies
 
  Mid Semester Break 
8  Apr 4 
Student consultation session - Assessment Task 2
 
9 Apr 11Market entry activities (Self-directed learning) 
10 Apr 18

International product & service strategies
International distribution operations and logistics

 
11 Apr 25 International pricing Assessment Task 1 due in week 10
You will receive the feedback in week 8. If required, resubmission for this assessment is due by the end of week 12.
12 May 2

Promotional mix & advertising strategies

 

 
13 May 9Student consultation session - Assessment Task 3 
14 May 16

 

Implementation, organising and control
 


 
15 May 23

 
Final Assessment consultation session

Assessment Task 3 due
                

Assessment Task 3 due in week 14
You will receive the feedback in week 8. If required, resubmission for this assessment is due by the end of week 16
16 May 30Assessment Feedback & Course Review


 

 


Learning Resources

Prescribed Texts


References

This is a link to a text that gives guidelines on debating. It is essential reading for Assessment Two. http://www.actdu.org.au/archives/actein_site/basicskills.html


Other Resources


Overview of Assessment

This course is co-delivered and co-assessed with MKTG7916C Evaluate International Marketing Opportunities

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • document and present
    - international marketing objectives
    - selected marketing approach
    - creation of operational structure
  • effectively manage international marketing activities
  • monitor and evaluate international marketing performance, and make any necessary adjustments as required
  • formulate suggestions on how marketing activities could be affected in future.

Knowledge Evidence

To complete the unit requirements effectively, you must:

  • outline relevant Australian and international standards, models policies and guidelines, including those covering:
    - environmental matters
    - human rights
    - labour relations
    - packaging
    - risk management
    - electronic commerce
  • identify and explain key provisions of relevant legislation and codes of practice affecting aspects of marketing operations
  • explain the role of the Organisation for Economic Co-operation and Development (OECD)
  • identify and describe key features of the country or countries being considered for market entry or penetration, including:
    - cross-cultural communication and negotiation styles
    - global and country specific economic, social and industry directions, trends, practices and techniques.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

This course is co-delivered and co-assessed with MKTG7916C Evaluate International Marketing Opportunities

Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

Assessment Task 1 - Assessed set activities/exercises
Date handed out: Week 1
Date and time due: Week 6
Group or individual: Group (3-4 students per group)

Purpose:
This assignment will allow you to demonstrate an understanding of some of the different aspects of international marketing.

Requirements:
You are required to research answers to a set of activities which analyses international trade markets, trade patterns, identify and evaluate market attractiveness. Maximum word limit for each question is 1,000 words (Minimum 500 words). Only include key points. All researched information must be referenced.

Assessment Task 2 - Write a proposal report on the possibility of expanding a business internationally.
Date handed out: Week 1
Date and time due: Week 10
Group or individual: Group (3-4 students per group)

Purpose:
This assignment will allow you to demonstrate an understanding of how to write a proposed international marketing plan report to a client.

Requirements:
The second assessment tasks will require students to work in designated groups on a real live WIL (work integrated learning) project. major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

Assessment Task 3 - Review and analysis on the different aspects of international marketing
Date handed out: Week 13
Date and time due: Week 14
Group or individual: Individual

Purpose:
This assignment will allow you to demonstrate the overall understanding of evaluating and managing international marketing program.

Requirements:
The third assessment tasks will require students to work individually on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given.

Submission Requirements
You should:

• Ensure that you submit assessments on or before the due date.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of each assessment task is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
 



 


Assessment Matrix

 

Marking Guide (Competency): You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you about your progress and how well you are performing.

Marking Guide (Grading): After achieving competency we then grade your performance in the unit and you will achieve one of the following grades:

Final Grades table:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.
 

Other Information

Late Submission Procedures You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

More Information: http://www.rmit.edu.au/students/assessment/extension

Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf

Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w

Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf

Resubmissions (VET Programs): If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
http://rmit.edu.au/browse;ID=7usdbki1fjf31

Course Overview: Access Course Overview