RMIT brand identity

RMIT brand

The refreshed visual identity projects the University’s Ready for Life and Work: RMIT’s Strategic Plan to 2020 which details how RMIT prepares students for life and work and shapes the world with research, innovation, teaching and engagement.

The refreshed visual language provides an energetic look to the RMIT brand by combining a new digital colour palette with some traditional RMIT brand elements such as the pixel, font and the primary colours of red, black and white. Staff have a spectrum of visual styles to choose from providing them with plenty of options to create distinctive materials while maintaining clear visual links to the RMIT brand.

See the brand guidelines for information on:

  • Brand Strategy
  • Core toolkit
  • Logo
  • Pixel
  • Pixel shapes
  • Colour
  • Typography
  • Photography
  • Icons

Got a question? Contact Nicole Parker.