RMIT brand identity

Refreshing our look and feel

You may have noticed that RMIT is changing our look and feel.

The new visual identity projects the University’s Ready for Life and Work: RMIT’s Strategic Plan to 2020 which details how RMIT prepares students for life and work and shapes the world with research, innovation, teaching and engagement.

If you are out and about in Melbourne in December you’ll see the new visual identity on trams, digital billboards and in tram shelters as part of a new marketing campaign. The campaign showcases how RMIT prepares students through industry engagement, global experiences and real-world problem solving. The campaign is timed to promote RMIT to potential undergraduate and postgraduate students as they consider their study options for next year.

The new visual identity provides a fresh and energetic look to the RMIT brand by combining a new digital-first colour palette with some traditional RMIT brand elements such as the pixel, the font and the primary colours of red, black and white. Users also have a broad spectrum of styles (named Formal, Core and Pop) to choose from providing them with plenty of options to create distinctive materials while maintaining clear visual links to the RMIT brand.

Students will see the new visual identity as they prepare for the 2017 academic year in Orientation Week, the new student portal as well as across other communications.

You will see more of the new visual identity and brand positioning throughout 2017. Look out for the latest information on the roll-out and training in RMIT Update.

Got a question? Contact Nicole Parker.