Conference track details: Social Media and Social Networks in Organizations

Track Description

The focus of this track is on social media and social networks in organisations. Organisations are increasingly deploying social media and social networks to enhance business, engage with customers and business partners, empower employees, identify business trends from social data, and to innovate processes, services and management. Social media and social networks in organisations not only facilitate novel ways of interacting with customers and hold the promise of new business opportunities, they enable team work, a greater interaction with stakeholders, creates an online identity, and leads to the development of social business models.

Social media and social networking via blogs, wikis, linkedin, facebook, yammer and a myriad other social media and networking sites are changing organizational communication, publishing and information dissemination trends with dynamic content, enhancing digital democracy and rapid development of interactive online services. Although organisational social media and networking offer new opportunities, organisations are still struggling with the challenges of an appropriate social media strategy, achieving ROI from social media investment, keeping up with new social media developments, social media data analytics and new social business models.

This track aims to provide a platform for theoretical, conceptual and empirical presentations and discussion of social media and networking applications in organisations. The track intends to solicit full research papers, research in progress and case studies to capture concepts, theories, methods and empirical findings on organisational social media and networks.

Relevant Topics

Topics of interest include, but are not limited to:

  • Theories, concepts and tools for organizational social networking
  • Social media strategy for organisations
  • Analyzing and managing ‘organisational social media data’
  • Business process re-engineering for social media applications
  • Empowering employees through organizational social networking
  • A new workplace culture
  • Social media for organizational communication and information dissemination
  • Crowd sourcing, organizational identity, virtual communities, strategic alliances, business intelligence
  • Challenges of integration, organizational transformation and change management for organizational social networks
  • Social media applications for Enterprise 2.0 and Government 2.

Potential journal special issues and/or journal fast-track If any

Authors of selected high quality papers from the track will be invited to submit an extended version of the paper to a special issue of the Pacific Asia Journal of Information Systems.

Track Chairs and Contact Details

Professor Mohini Singh, RMIT University, Australia (

Dr Vishanth Weerakkody, Brunel University, UK (

Associate Professor Rosemary Stockdale, Swinburne University, Australia (

See also…

School of Business IT and Logistics
The School of Business IT and Logistics provides high quality technical and professional education in: Business Information and Communications Technology, in Information Management and Librarianship and in Logistics and Supply Chain Management education within a comprehensive business context – ensuring the employability of its graduates.