Mr David Cutter

Position

Lecturer

School /
Work Unit

Media and Communications

Contact Details

+61 3 9925 5355

david.cutter@rmit.edu.au

Location

Building: 009
Level: 05
Room: 013

City campus

College/Portfolio

College of Design and Social Context

On this page:


Key activities

David Cutter lectures in Communication Design in the School of Media and Communication. He is currently teaching into the following programs:

GRAP 2276 Communication Design Studio A

GRAP 2279 Communication Design Studio D

GRAP 2267 Communication Design Studio H

GRAP 2272 Communication Design Studio 2

David is passionate about real world learning based on real world experience and is active in promoting the passion and creative potential in the developing design students toward industry-ready design skills, creative strategies and project management. The basis of this is David’s

Extensive experience as:

  • a practicing professional graphic designer
  • a practicing image maker and image director
  • a graphic design and advertising project planner and manager
  • a graphic design project account manager
  • a graphic design studio coordinator and manager
  • an illustration studio coordinator and manager

David is a member of the Communication Design Program SSCC Student, Staff Consultative Committee.

Qualifications

Bachelor of Arts – Graphic Design, Swinburne 1983

Professional achievements

  • creative/conceptual graphic designer producing multiple works to recognized award and award finalist levels
  • consultation and judging at recognized award level
  • mentoring of graduate level students into professional level/life transition
  • active participation in positive professional bodies / associations

Industry experience

Began professionally as Art Director / Designer in an advertising agency.

Consulted extensively as a graphic designer to advertising agencies and direct to clients in corporate image, packaging, brochures, reports and general print items.

Established and partnered a Graphic Design and Illustration studio with a broad clientele and built a well recognised profile in local creative industry.

Established and co-director of a Graphic Design-based Studio Business with Graphic Design and Advertising/Marketing Strategy mix of clientele and projects. Speciality - Corporate Identity and Corporate Profile Development (print).

1984 – 1986

Thomson White and Partners Advertising

Art Director/ Graphic Designer

All corporate identity and graphic design for print work and product brand building.

All graphic design of corporate documents.

Art direction of ad and mixed media campaigns. including TVC.

Clients included: Manchester Unity, AAMI, Lincraft, Federal Pacific Hotels, Haselgroves Wines and Captain Snooze.

1986 – 1987

Farman Foley Gill Advertising

Art Director/Graphic Designer

Graphic design for print work, corporate identity and art direction for ad campaigns including TVC.

Clients included: Janome, Diadora, Jarvis Walker and Puma

1988 – 1992

Cutter Design and Illustration

Senior Graphic Designer

Established own consultancy for direct client and consultancy/freelance work,

Consulted as a senior graphic designer for many advertising agencies and design studios including:

Box Emery & Partners,Thomson White & Partners, FCB, DDB, Saatchi & Saatchi, McCann Erickson, George Patterson, Mojo Partners, Grey Advertising, Leo Burnett, Ogilvy & Mather.

1993 – 1994

Monash University

Lecturer/ Year Coordinator Graphic Design (Bachelor) Program

Second Year level coordinator and lecturer, third year lecturer. Development and management of complete 2nd year curriculum. MADC mentor scheme coordinator. Established Illustrators pilot mentor scheme with the Illustrators Association of Australia.

Also during this time David consulted in graphic design in corporate identity development.

Including freelance work for Emery Vincent and FHA Image Design.

1995 – 2002

Trilateral Creative Group

Co founder/ Senior Designer/ Director

Corporate and Brand Identity development, graphics systems development. Creative planning, marketing strategy, art direction, project coordination including print management.

Full client liaison.

Clients included: Redken, Britz Australia, Ansett International Air Freight, Holden Special Projects, St Margarets Independent Girls School, Alfred Health Care Group, In Essence, Performance Athletic Wear, Body Furniture, Thomson Lilley Commercial Interior Designers.

Industry awards

Previous awards multi-finalist and category winners in MADC - Melbourne Art Directors Club, AWARD – Australian Writers and Art Directors (Sydney) and AGDA – Australian Graphic Design Association (Victoria).

1988MADC Multi finalist & Bronze Award

1988Australian Writers & Art Directors Awards - finalist & best of Category

1991MADC finalist

1993AGDA Awards finalist

1995Boston Art Directors Club, USA - 1st prize in poster category.

1996MADC finalist & Silver Award

Committee memberships

Active member of the original AGDA Steering Committee – Victorian Chapter

Active member of the original Illustrators Association of Australia Committee – Victorian Chapter

Previous Awards Judge for MADC

Teaching experience

Sessional Lecturer in Graphic Design – Swinburne University

Year Coordinator & Lecturer in Graphic Design – Monash University

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