Dr Sheldon Harsel


School /
Work Unit

Applied Communication

Contact Details

+61 3 9925 2911



Building: 21
Level: 4
Room: 9

City campus


PVC Design & Social Context


  • B.Sc. Psychology Jochi Daigaku (Sophia University), Japan
  • Ph.D. Mass Communication, University of Iowa.

Industry experience

Sheldon taught at the University of Iowa, University of Wisconsin, and University of Washington before coming to RMIT.

Research interests

Communication theory and research; political, international, intercultural and organisational communication; persuasion and propaganda; the information society; media effects, values and beliefs in communication, and critical communication research.


‘Factors influencing social distance toward ethnic minorities, homosexuals and the aged’. (with Y. Matsuda) Australian Journal of Social Research 3:1 (January, 1997): 37-56.

‘Democratic Values and Mutual Perceptions of Human Rights in Four Pacific Rim Nations.’ International Journal of Intercultural Relations 25:4. (2001): 59-75.

‘Political Beliefs and Media Use in Confucian and Judeo-Christian Cultures.’ Media and Belief in an Interdependent World conference, The American University of Paris, March 2005