Unilyf: Don't blow it
This straight-to-the-point campaign highlighted how quintessential uni-life student experiences can be improved if you stop smoking.
Funded by a Healthy Communities Project Grant.
A group of final year advertising students developed a smoke-free campaign to target students. This assisted RMIT to implement its smoke-free initiative on World No Tobacco Day 2014.
Posters were displayed on campus and social media messaging was used in a humorous and witty manner, while relaying the serious effects of smoking to students on campus.
Smoke-free campaign posters and the project team. Image credit: Jessie O'Bien.