Content curation instruction

Instruction

Instruction statement

This instruction assists all staff members who manage content on the RMIT web presence to incorporate content curation into their work.

Exclusions

This instruction does not apply to:

  • courseware, including scholarly and student work and teaching and learning materials
  • websites that have no relationship to RMIT (e.g., personal or private websites)

Instruction steps and actions

Instruction (including key points)

Responsibility

Timeline

Curation involves selecting and scheduling content for promotion on homepages and high-level landing pages. This ensures content is promoted to your audience with an emphasis on relevance and timeliness.


Curation is also used to manage promotional areas of individual web pages. It is the responsibility of the Web Manager.

Web Manager

Ongoing

1. Plan for curation

Web Managers should clearly define the goals for their high-level pages (homepages and top level landing pages). These goals should then inform the criteria for assessing whether content submitted is appropriate to be featured.

1.1 Establish a content calendar

A web manager should maintain a content calendar that maps out all the major events and campaigns relevant to their audience. This should be done in collaboration with stakeholders both within and beyond their portfolio. The content calendar should cover the whole year and be revisited prior to every publication cycle. See the Sample content calendar.

For larger curation projects, a visual planner may be useful. This document includes image specifications and editorial requirements (eg. character counts, image sizes). Adding images and text into this document gives contributors a clear indication of the look and feel of pages. Homepage content specifications should also be captured in the Australian public homepage process. Digital and Customer Experience can provide examples and advise on the creation of these documents.
1.2 Establish a publication cycle

A publication cycle should reflect the timeliness of content required by users. Digital and Customer Experience recommends a weekly publication cycle for highly trafficked areas. The Web Manger should also maintain a store of relevant content that can be used to refresh a page when new content is not available.

1.3 Establish editorial meetings

The Web Manager should establish a regular editorial meeting to review the content calendar for the next publication cycle. These should occur at least a week ahead of publication.

The meeting should involve all stakeholders who are proposing content, so that decisions can be made on which content will be promoted.

Ahead of the meeting update the content calendar or visual planner to reflect all proposed content and identify missing elements.

Digital and Customer Experience can provide advice on scheduling editorial meetings to suit different publication cycles and user needs.

Web Manager

2. Evaluate content

2.1 For effectiveness
Content should be evaluated for effectiveness. In particular, review web analytics to discover the impact your landing page content has had on visits. Refer to the Analysing web traffic instruction. Digital and Customer Experience can assist with providing analytics reports.

2.2 For compliance
The Web Manager is responsible for ensuring all content meets the requirements of the Writing for the web instruction and Web accessibility policy. Digital and Customer Experience can offer support where required.

Web Manager

[Next: Supporting documents and information]