Metadata procedure



This procedure establishes a framework for the centralised maintenance of metadata and provides direction for applying metadata during web content development.


The procedure applies to staff who create, prepare or approve content for the RMIT web presence.


This procedure does not apply to:

  • courseware, including scholarly work, student work and learning and teaching materials
  • websites that have no relationship to RMIT (for example, personal or private sites)
  • design elements that serve a functional purpose only and that users will be unlikely to attempt to locate in search results (for example buttons and icons)

Procedure steps and actions

Procedure (including Key Points)



Content creation

1. Metadata must be applied to all content published on RMIT’s web presence following the Metadata Schema Instruction.

Content maintenance

2. Metadata is used to draw dynamic queries across the site. Metadata schemas are created and maintained by Digital and Customer Experience Strategy.

2.1. Alterations to metadata schema are by request to the Director Digital and Customer Experience Strategy. We evaluates requests based on the following criteria:

2.1.1. impact on existing schema

2.1.2. utility of addition (i.e. cross-University)

2.1.3. impact on search engine optimisation (SEO)

2.1.4. compliance with international standards.

2.2. Manually applied metadata (open vocabularies such as keywords) will be regularly reviewed by Digital and Customer Experience Strategy for additions to existing schema.

3. Digital and Customer Experience Strategy conducts a periodic audit of the application of metadata across the

RMIT web presence.

Archiving and deletion

1. When archiving content, its associated metadata must be archived along with it.

Content Owner

Web Content Creator

Web Editor

Web Manager

Digital and Customer Experience Strategy


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