Professional Practice

View over New York city lights.

Evening view over New York. Image provided by Valentina Perez.


GRAP2495 (PG) and COMM2660 (UG)


New York, USA


12-23 June 2017

How to apply

You need to complete the online application which is available through the Global Mobility website MC NYC GI.

You need to also demonstrate your skills in a 2-minute video pitch which you will upload to typeform here

Applications close on December 9 2016. We will make a decision by Dec 16 2016.

About the study tour

Media and communication is a global practice that rewards practitioners who know what it means to work in another country and who are able to navigate and take advantage of the surprising differences to be found between cultures.

This study tour is open to both post and undergraduate students enrolled in either GRAP2495 (PG) or COMM2660 (UG). It offers an opportunity to jump into an exciting adventure in global media and communication. You will work with a number of key international organisations across creative networks including advertising, design and communication practice. You will experience what it means to be a global practitioner, developing strategies that can kick-start your international career, and expanding your global network of established and emerging colleagues in your field.

Upon successful completion of this Global Practice study tour you will receive 24 credit points or the equivalent of two elective courses towards your RMIT degree.

Tour features

Teams will work in vertically integrated studios on set, live briefs with industry mentors, using the latest mobile technology to collaborate and learn and build an impressive global portfolio showcasing their work and skills. Previous hosts include Prophet, Wunderman and Sesame Workshop. Previous tours include Twitter, MYR, R/GA and Peppercomm.


The approximate cost of this program is AU$1,200. This cost includes accommodation only.

Additional costs to consider:

  • Airfare
  • Meals
  • RMIT Tuition
  • Host Country Visa (if applicable)
  • Insurance
  • Personal Expenditure

Further information

Tour leaders

KerinElsumis a lecturer in Advertising, coordinator of Professional Practice and a Work Integrated Learning champion. Kerin is responsible for building the industry relationships with the advertising and creative community in NYC. She is currently completing her PhD on virtual internship and her interests lie in using mobile technology to enhance student learning through experiential and reflective practices.

Sandy Watson is a lecturer in Public Relations and the coordinator of Contemporary PR Research and Communication Strategy and Planning. Sandy is a published author who has worked in corporate publishing and communication for more than two decades. She is responsible for logistics and organising the study tour, and will build relationships with PR agencies in NYC. Sandy’s research interests are in the political representation of children and families in relation to indigenous and asylum seeker policy.


Postgraduate students: The tour is open to postgraduate students enrolled in GRAP2495 Professional Practice. You will be selected on a competitive basis, according to your accomplishment on your current Masters progress. Please contact Kerin Elsum to discuss your application.

Undergraduate students: The tour is open to undergraduate students enrolled in COMM2660 Advertising Capstone in Sem 2, 2016. PR students must be enrolled in COMM2691 PR Campaigns, and will enroll in COMM2660 as a 24cp elective once accepted onto the study tour. Advertising and PR undergraduate students will be selected based on GPA. Please contact Sandy Watson to discuss your application.