Dr Peter Guenther


Lecturer - Marketing

School /
Work Unit

Economics, Finance and Marketing

Contact Details

+61 3 9925 5513



Building: 080
Level: 10
Room: 049

City campus


College of Business

Peter Guebther


  • PhD in Marketing, University of Melbourne, 2014
    Supervisors: Prof Bryan A. Lukas and Prof Christian Homburg
  • German Diplom (Master of Science) in Commerce with Majors in Marketing, Finance and Psychology, University of Mannheim, 2008
    Supervisors: Prof Christian Homburg and Prof Martin Klarmann


  • Interactive Marketing
  • Sales Strategy and Communication Skills

Research Interests

  • Marketing-Finance Interface
  • Social Network Analysis in Marketing

Peer-Reviewed Conference Papers/Presentations

  • Guenther, Peter, Bryan A. Lukas, and Christian Homburg (2014), “Do They Appreciate, Ignore or Dislike What Marketing Has Created? – Investors’ Stock Price Reaction to the Reporting of Marketing Assets,” American Marketing Association 2014 Winter Marketing Educators’ Conference Proceedings, Orlando, Florida, J-14.
  • Guenther, Miriam, and Peter Guenther (2014), “Social Influence in the Diffusion of Customer Oriented Culture,” American Marketing Association SERVSIG 2014, Thessaloniki, Greece.
  • Guenther, Miriam, and Peter Guenther (2014), “Peer and Manager Social Influence in the Diffusion of Customer Oriented Values and Behaviors to Frontline Service Employees,” American Marketing Association 2014 Summer Marketing Educators’ Conference, San Francisco, California.
  • Guenther, Miriam, Peter Guenther, Simon J. Bell, and Garry L. Robins (2013), “It’s the Strength of the Ties: How Multiplex Social Networks Among Frontline Employees Drive Service Performance,” Proceedings of the 16th Biennial World Marketing Congress, Volume XVI, Academy of Marketing Science, Melbourne, Australia, pp. 159-65.