Learning and Teaching Investment Fund 2012
Summary of projects
Co-creating the Student Experience: an Empirical Understanding of a Student Cohort Experience at RMIT University
- Mr Tass Katsoulidis
- Dr Ingo Karpen
Dr Cathy Hall-Van den Elsen
Findings of a 2011 LTIF project, ‘Co-creating a Cohort Experience for First Year Students at RMIT Business,’ lend support to the conceptual logic of value co-creation. The results suggest that participants contribute to and are implicated in the RMIT student cohort experience. The results point to a constellation of student contextual factors and nine interaction points comprising processes, actors, factors and resources implicated in the student experience. The outcome of the 2011 project is a conceptual model based on qualitative research and academic literature exploring student cognitive, emotional and behavioural dimensions in assessments of their tertiary experience.
The 2012 LTIF project, ‘Co-creating the Student Experience: An Empirical Understanding of a Student Cohort Experience at RMIT University’, empirically examines the relationship between student contexts and the various interaction points, and their effect on the relative importance of each process, actor, factor or resource. It produces an empirical understanding of interaction points or drivers implicated in the student experience. By extending the academic review and conceptual framework developed in 2011, this identifies the drivers in which to focus resources or institutional efforts for greater impact in enhancing the student experience in meaningful ways.
This project identifies student engagement drivers in which to focus resources or institutional efforts for greater efficiency and impact in enhancing the student experience.
Although an implementation plan was identified as a secondary outcome in the initial project submission, the complexity of the data and the range of drivers crossing institutional portfolios prove difficult to produce a meaningful implementation plan. Dissemination of specific findings to key stakeholders in 2013 by the project team will build a knowledge base from which specific decisions about strategies and resourcing can be made.
Linkages between marketing/services sciences and higher education research, particularly in management and administration, have emerged during this project. This work will contribute to academic journal submissions to marketing/service sciences and to higher education management research (in process).
This project has also provided insights into the student cohort experience and student engagement to the RMIT University Cohort Experience Project committee.