Course Title: Strategic Management Communication

Part A: Course Overview

Course Title: Strategic Management Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2008


City Campus


345H Media and Communication


Sem 1 2010,
Sem 1 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014

Course Coordinator: Dr Judy Burnside-Lawry

Course Coordinator Phone: +61 3 99253128

Course Coordinator Email:

Course Coordinator Location: 9.5.32

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM1123 Communication Management: Theory and Practice.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k

Course Description

This course will introduce you to relevant communications and management theories that support strategic planning and communication management. You will focus on the actions required to communicate strategically in today’s dynamic socio-economic environment and develop an understanding of  the major communication disciplines-public relations, marketing and advertising’s role in the strategic planning process.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:

  • critically analyse and respond to issues and trends in corporate communication, including the impact of technologies and globalisation;
  • reflect on the strategic planning process used in public relations communication;
  • communicate knowledge through situating practice in the context of the literature and best practice.

Upon successful completion of this course, you will be able to:

  • interpret and analyse social, technological, historical and economic issues that impact upon strategic planning in communication management;
  • apply the necessary skills to operate effectively as part of a team to develop a strategic communication plan (SCP) for an organisation of your own choosing;and
  • identify and evaluate relevant techniques for negotiating with internal and external stakeholders.

Overview of Learning Activities

The course will take a blended approach in its deliver with learning activities that involves a range of activities including lectures, readings, class and group discussions, group activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including book chapters, journal articles and web resources. A  Course Reader is available from the RMIT Bookshop.  

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.

Assessment will cover both theoretical and practical aspects of your learning. You will be able to develop your work in relation to your own specific areas of interest in your professional practice.

Assessment will occur during the course and at the end of the course. Methods may include any combination of assessment tasks such as reports, reflective papers, group work and presentations.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which are described and referenced in a single document