Course Title: New Venture Creation 2

Part A: Course Overview

Course Title: New Venture Creation 2

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


630H Management


Sem 1 2006,
Sem 2 2006,
Sem 2 2007,
Sem 2 2008

Course Coordinator: Dr. David Gilbert

Course Coordinator Phone: +61 3 9925 5196

Course Coordinator

Course Coordinator Location: Level 16, Building 108 - Room 22

Course Coordinator Availability: by appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

New Venture Creation 1

Course Description

This is the capstone course for the Bachelor of Business (Entrepreneurship). Students will be required to build on the research undertaken in New Venture Creation 1 by strategically implementing the, financial, marketing, human resource and operational strategies identified in your business plan. You may also be involved in business development projects where students will be expected to utilise the skills and capabilities they have developed in the program and in particular competencies gained in New Venture Creation 1.

Students who will be launching ventures will be mentored through this process by RMIT staff and/or industry experts. Students engaged in business development projects will do so in a ’live’ setting under the guidance of a project manager (RMIT staff member) and industry mentors.

Objectives/Learning Outcomes/Capability Development

At the conclusion of New Venture Creation 2 you should be able to in a strategic manner undertake the business development process by:
• understanding the critical need to sustain the business through carefully managed cash flow.
• responding appropriately to dynamic market and competitive forces. 
• demonstrating a range of enterprising capabilities to proactively meet the market place needs and expectations.

Students will also develop capabilities in regard to:

  • strategic development of business concepts
  • developing achievable objectives
  • benchmarking against key performance indicators
  • understanding conceptual and commercial viability
  • working effectively with resources available
  • managing group dynamics and self-directed learning

During New Venture Creation 2 students will either:

Work towards launching and sustaining their ventures by:
• monitoring progress against their Venture Launch Plan and determining how they may revise their business model to meet changing market forces;
• manage risk and
• effectively manage key resources (e.g. human, financial, equipment, time).


• work effectively in cross-discipline teams to achieve project outcomes benchmarked against key performance indicators.

Overview of Learning Activities

You will work collaboratively to achieve the goals you establish for launch and growth of your business. Mentoring will be provided by RMIT staff and/or industry/business experts.  Peer-to-peer learning will also be undertaken to effectively leverage the combined knowledge of the class.

Workshops will be conducted on a regular basis to enable students to achieve identified objectives. Regular progress reports will be required which will be benchmarked against identified objectives.

Experiential learning will also be undertaken via applied learning in regard to developing business cases for new ventures.

Overview of Learning Resources

Primary and secondary research is expected to be undertaken and a variety of information sources will prove useful including:

  • Timmons, J.A. & Spinelli, S. (2007) New Venture Creation: Entrepreneurship for the 21st Century. (7th Edition). McGraw-Hill: Sydney.
  • Industry and Government statistics, e.g. IBIS reports or ABS.
  • On-line databases and journals available through the on-line library

Use of DLS
Students also have access to course materials and additional material on the DLS website via the course Blackboards including external Internet links and access to RMIT Library on-line and hard-copy resources


Overview of Assessment

A range of assessment will be undertaken in this course that may involve examinations, mini-quizzes, essays, business reports, case study analysis, presentations and participation.

Please use the RMIT Business referencing guidelines document for report style found at

Course grades available
Assessment uses the following percentage scale. Your marks may be scaled

Grade Score %
HD High Distinction 80 - 100
D Distinction 70 - 79
CR Credit 60 - 69
P Pass 50 - 59
NN Fail 0 - 49

Academic integrity and plagiarism
RMIT policies concerning academic integrity and plagiarism apply to students in this course. For more details see


Turnitin is used in the BBE to enable students to effectively self regulate their submitted work to ensure they have correctly acknowledged all other’s work. Failure to use Turnitin can result in your work not being accepted for assessment.


Note that all written work must be submitted in both hard copy (to the assignment box outside elevators on level 16) and in softcopy to the course Blackboard. Failure to do so will result in your work not being accepted for assessment.