Course Title: International Entrepreneurship in Fashion and Textiles

Part A: Course Overview

Course Title: International Entrepreneurship in Fashion and Textiles

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 2 2010,
Sem 2 2011,
Sem 1 2012,
Sem 2 2012,
Sem 1 2013,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Dr Murray Rees

Course Coordinator Phone: Contact via email

Course Coordinator Email:

Course Coordinator Location: Brunswick Campus

Course Coordinator Availability: By Appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities

Assumed knowledge:
Marketing, marketing management and implementation. 

Course Description

This course will enable you to research, analyse and critique the many diverse issues that are relevant to the global fashion industry from an entrepreneurship perspective. You will critically investigate topics including the development and growth of international business in the fashion industry; responsibility and ethics in the local and international supply chain; managing across cultures; identifying, developing and utilising offshore partnerships; the ever increasing impact of e-commerce; developing export strategies and export procedures. You will draw on this knowledge to develop strategies for growth opportunities and global success within the area of fashion entrepreneurship.

Objectives/Learning Outcomes/Capability Development

Upon successful completion of the course you will be able to:
CLO1: Critically review the changing nature of the Global Fashion Industry
CLO2: Identify, interrogate and debate the fundamental issues that impact upon and are central to global market development within the area of Fashion Entrepreneurship
CLO3: Differentiate and assess cultural issues that will impact upon global business development and entrepreneurial strategies
CLO4: Critically analyse and evaluate global business scenarios so as to problem solve industry related challenges
CLO5: Research and develop export strategy plans for particular product ranges.

In this course you will develop the following program learning outcomes:

PLO 1: Research and creatively solve problems independently, demonstrating expert judgement and ethical responsibility relating to your professional practice within the business of fashion and textiles.

PLO 2: Critically analyse, synthesise and reflect on complex theories and recent developments, both local and international, to extend and challenge existing knowledge and practice in fashion entrepreneurship.

PLO 3: Professionally communicate propositions, processes and outcomes to the fashion industry and a wider audience, acknowledging cultural inclusion.

PLO 7: Investigate emergent global issues and adapt strategic responses that influence the fashion and textiles industry.


Overview of Learning Activities

This course consists of lectures and group tutorials. 

Lectures will introduce key concepts and theories, and tutorials will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations.

Field trips and online materials will be included to facilitate learning.

You will have the opportunity for ‘hands on’ engagement with the fashion and textiles industry and your learning will also be derived from your own industry research, which will include contact with external organizations. Current reading and research will enable completion of set tasks. 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

RMIT Library provides extensive resources for fashion and textiles students. 

Search the library and consult the Fashion and Textiles Subject Guides for more information. 

The library also provides guides on academic referencing and assistance is available via phone, chat and email.


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.  Assessment will cover both theoretical and practical aspects of your learning. 

Assessment tasks are directly aligned with each Course Learning Outcome. They are as follows:

Assessment 1 – PESTLE Opportunity Analysis (30%) (CLOs: 1,2,3,4)

Assessment 2 – International Business Plan and Presentation (50%) (CLOs: 1,2,3,5)

Assessment 3 – Participation (20%) (CLOs: 1,2,3,4,5)

Feedback will be given on all assessment tasks.

Feedback will be given on all assessment tasks.

If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.