Course Title: Professional Theory and Practice

Part A: Course Overview

Course Title: Professional Theory and Practice

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 1 2006,
Sem 1 2008


City Campus


345H Media and Communication


Sem 1 2012


City Campus


345H Media and Communication

Face-to-Face or Internet

Sem 1 2010,
Sem 2 2011,
Sem 2 2012

Course Coordinator: Russell Bevers

Course Coordinator Phone: +61 3 9925 3029

Course Coordinator

Pre-requisite Courses and Assumed Knowledge and Capabilities

Course enrty requirements

Course Description

This course is an extension of the first semester course, Design Commerce and Culture and presents to students an in-depth survey of the theory and practices of the design professions.

Objectives/Learning Outcomes/Capability Development

At the completion of this course students will have been given the opportunity to develop an understanding of
- models and systems of design practice
- ethics and law of design practice
- the internationalisation of design practice

In undertaking this course students will acquire an understanding of current practice in several design management particular in the areas of marketing, ethics and working in a global marketplace.

Overview of Learning Activities

This course will be delivered using the RMIT Distributed Learning System. Content delivery will consist of a mix of lecture notes online together with tutorial support though threaded discussion. Each week a series of sequential “lectures” based on design professional practice, design organisational theory, ethics, law and copyright will take place Appropriate specialist guest lecturers will by used (via threaded discussion) where appropriate.

Students will be required to take responsibility for their participation and for their communication with their course coordinator. Seminar sessions led by the course coordinator dealing with aspects of the online content will take place through a ‘chat room’ facility. These will occur no less than twice in the eleven week program with a final presentation by all students on a date to be confirmed at commencement of the course. At these sessions further amplification of the topics will take place with students, the subject co-ordinator and specialist guest lecturers if appropriate.

Overview of Learning Resources

Information on references and texts will be provided in Part B and within online course notes on Blackboard and online at specially establised URL addresses.

Overview of Assessment

Assessment options will be project based and will be negotiated with each student taking into account the demands of their professional practice. It is envisaged that students will be able utilise case studies from their professional practice as part of their group and individual projects if appropriate.