Course Title: Design Theory 2 (Contextual Studies 1)

Part A: Course Overview

Course Title: Design Theory 2 (Contextual Studies 1)

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Course Coordinator: Susan Curtis

Course Coordinator Phone: +61 3 9925371

Course Coordinator

Course Coordinator Location: TBA

Course Coordinator Availability: TBA

Pre-requisite Courses and Assumed Knowledge and Capabilities

Entry into the program

Course Description

              <spacer type="horizontal" size="36"></spacer><font face="Times" size="2">Semester 6 GRAP 2194 Design Theory 4</font> 

              <font face="Times" size="2">Course Description: This sequence concentrates on the development on the development of an understanding of the context in which a Communication Designer works. Students will be presented with insights into the three forms of Communication Theory: myth, rhetoric and semiotics. They will then be required to use these concepts to conduct a product analysis, to give meaning to the production of a design journal and to explore the role of the structural components in Communication Design including space, type, and colour and presentation media.</font>

              Objectives/Learning Outcomes/Capability Development

                  <font face="Times" size="2">Collaboration in the creation of a design philosophy:</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Students will be required to look at the philosophical and technical premises that affect the results of Communication Design practice.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Students will be expected to analyse, interpret and formulate their own ideas.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Collaboration in production:</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Students will be required to investigate the elements and processes involved in the production of Communication Design: -</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Designer/client: The development of good client relationships leads to the creation of effective and meaningful design solutions.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Designer/designer: Through awareness of other design disciplines, Communication Designers achieve optimum design solutions.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Designer/business management: Being aware of the many aspects connected to financial management in the design industry is crucial to a designer’s success.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Students will have at the completion of this course</font><font face="Arial" size="2">

                  <font face="Times" size="2">Have skills in: </font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Applying and analysing Research and Theory</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">The Designer liaison and management skills</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Group Discussion/Collaboration.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Practical problem solving and analysis.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Critical self-evaluation.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Leadership responsibilities in team situations.</font><font face="Arial" size="2"> 
                  </font><font face="Times" size="2">Students are required to maintain an attendance record of 80% to ensure they meet the participation requirements: in briefings, critiques, discussion, class participation and presentations.</font>

                  Overview of Learning Activities

                  Briefs are handed out during the intensives teaching visit with the learning activities

                  Overview of Learning Resources

                  Hnadouts are supplied to students during the intensive teaching visits.

                  Overview of Assessment

                  Assessment is outlined in the briefs handed out during the intensive teaching visits.