Course Title: Advertising Internship Project

Part A: Course Overview

Course Title: Advertising Internship Project

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


335H Applied Communication


Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009


City Campus


345H Media and Communication


Sem 1 2010,
Sem 2 2010,
Sem 1 2011,
Sem 2 2011,
Sem 1 2012

Course Coordinator: Kerin Brearley

Course Coordinator Phone: +61 3 9925 2346

Course Coordinator Email:

Course Coordinator Location: building 9 level 5

Course Coordinator Availability: Consultation to be arranged via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of MKTG1185 Advertising Campaigns.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k

Course Description

This internship gives an opportunity to engage, within real world industry settings or projects, in the development of practical applications to knowledge gained within the advertising program. Specific workplace problems are presented throughout this experience to encourage research and understanding of business problems, but also to provide the opportunity to contribute to teamwork, and to help develop professional confidence. Students are expected to offer solutions to problems presented during this internship/project in a proactive and responsible manner. Reflective analysis to relate learning outcomes happens during and upon completion of this course. Academic and industry advice is provided as support for this journey.

Objectives/Learning Outcomes/Capability Development

You will be assessed on your development of the following graduate capabilities in this course:

  • Solve advertising and marketing communications problems for successful outcomes, both individually and as a collaborative interdisciplinary team member
  • Critically analyse and respond to sustainable, social, technological, historical and economic change affecting and influencing the advertising and marketing communications industry
  • Reflect on your own and others’ practice, in relation to change, professional responsibilities, and theoretical perspectives of advertising strategy

On completion of this course you will be able to:


  • Communicate in an effective manner in an advertising business context
  • Work collaboratively with industry professionals to achieve organisational and personal goals
  • Identify and manage workloads and timeframes associated with various roles in the advertising industry
  • Analyse and articulate key issues concerning contemporary business practice in an advertising context
  • Examine the connection between academic knowledge, employment performance and career opportunities

Overview of Learning Activities

Specific duties will vary among individual students and with the size of the firm. A student might be involved in a wide variety of activities at the firm in order to receive experience in all departments and/or activities as appropriate. Many firms rotate interns on a regular schedule from one department to another, and this is perhaps the ideal situation. In larger companies, the student might be assigned to one specific job or department and spend the entire internship working on the same type of assignment. This could include agency copywriters, analyzing data for a client firm, or a variety of other functions. The student will also be required to undertake a specific project on behalf of the sponsoring organisation. This project will be negotiated with the student, learning advisors and the organisation. The exact nature of the project will vary according to the learning needs of the student.

On campus industry led projects will be guided from industry partners in concert with academic mentors.

Overview of Learning Resources

No specific texts will be required. Students will be expected to make extensive use of academic and professional databases as they related to the completion of the project. Relevant topics will arise from students own interest and personal experience, and will be based upon earlier courses’ theory content. Specific content (articles) will be place online to allow students to reflect on their experiences of either a physical internship or an industry-led project.

Overview of Assessment

There are two main assessment tasks. Each piece of assessment is worth 50%. The first piece of assessment requires the student to keep a reflective journal and meet/speak with their academic advisor(s) to discuss their reflections during the course of the project. The second piece of assessment also worth 50% requires the student to prepare a written report on a topic chosen by employer/student or is conversely set by industry-led project (in a brief). All projects and reports need to be approved by an academic supervisor.