Course Title: General Commercial Printing: Deconstructing the Process

Part A: Course Overview

Course Title: General Commercial Printing: Deconstructing the Process

Credit Points: 12

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


355T Int Centre for Graphic Tech


Sem 2 2006

Course Coordinator: John Magnik

Course Coordinator Phone: +61 3 9925 9462

Course Coordinator

Course Coordinator Location: Building 515, Room 515.1.02B, 25 Dawson Street, Brunswick

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

The course identifies and examines a number of key areas that constitute the process steps and issues commonly associated with the general commercial printing environment. By means of discovery, investigation, and analysis, the exploration of these key areas in the course aims to promote a clear understanding of their inter-relationships and dependabilities. The understanding arising from the course will provide managers with the knowledge of the scope and requirements of general commercial printing from design to finished product.
The key areas of study in this course are drawn from a holistic perspective of general commercial printing. This broad perspective is further refined and categorized to enable the study of specific aspects such as skills, technology, markets, consumables, workflow, and organisational design.

Objectives/Learning Outcomes/Capability Development

Contextual Capability
Ability to describe and explain the industry sectors of: Commercial, Magazine, Book, Newspaper, Packaging, Business Forms, Heat- and Cold-set Web, Security, Metal Decorating, and Digital Printing.
Ability to differentiate the markets for: Commercial, Magazine, Book, Newspaper, Packaging, Business Forms, Heat- and Cold-set Web, Security, Metal Decorating, and Digital Printing.
Ability to identify and establish the human resource skills needs for the Commercial Printing environment
Ability to identify workflow requirements for a range of commercially printed products.
Ability to recognise work elements or situations requiring the expertise of third-party companies.
Ability to recognise and explain the range of consumables required for Commercial Printing.
Ability to identify variable consumable systems and processes across the commercial market segments.

Adaptive Capability
Ability to identify emerging technologies and their impact on the Commercial Printing environment.
Ability to identify and suggest workflow priorities of elements for job completion.
Ability to identify and evaluate classes of work suited to Commercial Printing.
Ability to compare systems and processes for evaluation and application across markets segments.
Ability to identify and compare the evolving synergies between print systems and processes historically distinct and separate.
Ability to Research, Analyse, Interpret
Ability to use a range of data gathering techniques to determine Commercial Printing opportunities.
Ability to analyse and interpret the changes impacting upon the Commercial Printing environment.
Interpersonal communication
Ability to co-operate in joint (teams) research project.
Ability to construct systematic and comparative written and verbal reports and presentations identifying common themes across the commercial print segments.
Ability to liase with, work in and report formally and informally to small and large audiences.

On successful completion of this course, students should be able to:
Identify and explain the range of work commonly produced by Commercial Printing.
Clearly describe the range of technologies commonly used in Commercial Printing.
Apply, interpret, and evaluate trends or workflow issues associated with Commercial Printing by means of selective data-gathering methods.
Correctly engage in the use of industry terminology by both verbal and written means.
Discuss appropriate workplace design strategies to meet differing workflow requirements.
Accurately describe the inter-relationships and inter-dependability of workflow processes.
List, in correct order, the production processes commonly applied in Commercial Printing companies.
Identify and explain the use and application of consumables, along with their systems of application, commonly used in the Commercial Printing environment.
Identify and describe the traditional trade areas and human resource skills required for products produced in the Commercial Printing environment.
Identify and describe the sector developments that will have an impact across the larger commercial print sector.

Overview of Learning Activities

General commercial printing is the most prevalent sector of the industry. Therefore, the learning activities will be varied in order to encompass the wide-ranging scope of this sector.

The activities proposed may include, but are not limited to: formal lectures, tutorials addressing case studies, site-visits, informal classroom discussions, presentations and readings, and an investigative report.
For the majority of the course, students will be encouraged to work collaboratively with their peers, industry, and lecturer.

Overview of Learning Resources

There are no prescribed text for this Course.

The majority of learning resources will be provided during lecturers, or available online through Blackboard.

Overview of Assessment

Written reports
The written reports will be assessed for attitude by considering originality of critical thinking, reflection, academic research, and academic writing standard.

Research report
The research report will be assessed by originality of critical thinking together with depth and breadth of research, and academic writing standard.

Oral presentation
The oral presentation will be assessed by the lecturer founded on quality of presentation, clarity of information, and presentation skills.