Course Title: Graphic Technology Supply Chains

Part A: Course Overview

Course Title: Graphic Technology Supply Chains

Credit Points: 12.00

Course Coordinator: John Magnik

Course Coordinator Phone: +61 3 9925 9462

Course Coordinator Email:

Course Coordinator Location: 515.1.02B

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course is designed to develop concepts of supply chains, and to explore graphic technology industry-specific supply chains in particular. It will be used as a basis for understanding industry segmentation and exploring differences and similarities in the sectors.
Relationships along supply chains will be examined, as will the link between evolution of supply chains, the introduction of new technology and changing customer requirements.
Particular emphasis will be placed on major sectors of the industry, including paper-making, packaging, newspapers, commercial and industrial printing, book production, direct mail and quick-print sectors, as well as the consumable, equipment and software supply sectors.

Objectives/Learning Outcomes/Capability Development

• Conceptual capabilities
- Ability to conceive a chain of related activities/ processes and perceive interfaces between the links in the chain
- Appreciate how customer focussed management may enhance performance

• Integrative capability
- Ability to develop organisational frameworks which enhance supply-chain performance

• Research, analysis and interpretive capability
- Apply research techniques to be able to analyse and describe sector supply chains

• Adaptive capability
- Ability to develop ideas about forming alliances along supply chains and predict how these may change organisational behaviour and performance.

On successful completion of this course, students will be able to:

• Describe the graphic technology industry, including descriptions and comparisons of the sectors that comprise the industry.
• Identify the supply chain interfaces and describe them in depth for at least one chain.
• Explain where along a supply chain customer interfaces occur and outline the benefits of integration of sales and operations.

Overview of Learning Activities

• Lectures will be used to establish industry sectors and supply-chain foundations
• Syndicate activity will be used to research and develop supply-chain models
• Syndicate presentations will form the basis of cross industry sector learning to provide full industry coverage
• Study of the supply chain reference model (SCOR) will be necessary (on-line)

Overview of Learning Resources

Course notes and other required resources will be supplied to students throughout the Course.

Overview of Assessment

• Knowledge by examination (50%) and periodic tests (20%)

• Attitude by assignments (2) constituting 30%