Course Title: Marketing - Work Integrated Learning 1

Part A: Course Overview

Course Title: Marketing - Work Integrated Learning 1

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG1242

City Campus

Undergraduate

625H Economics, Finance and Marketing

Face-to-Face

 Sem 1 2006,
Sem 2 2006,
Sem 1 2007,
Sem 2 2007,
Sem 1 2008,
Sem 2 2008,
Sem 1 2009,
Sem 2 2009,
Sem 1 2010,
Sem 1 2011,
Sem 2 2011,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 1 2020,
Sem 2 2020,
Sem 1 2021,
Sem 2 2021,
Sem 1 2022,
Sem 2 2022,
Sem 1 2023,
Sem 2 2023,
Sem 1 2024

Course Coordinator: Dr Sandy Fitzgerald

Course Coordinator Phone: +61 3 9925 5873

Course Coordinator Email: sandy.fitzgerald@rmit.edu.au

Course Coordinator Location: Melbourne Campus, Building 80

Course Coordinator Availability: Appointment by email


Pre-requisite Courses and Assumed Knowledge and Capabilities

The first two years of your program (or equivalent) should normally be successfully completed before you are eligible to undertake Marketing - Work Integrated Learning 1. You should also be enrolled in Marketing - Work Experience in Industry 1 concurrently.

 


Course Description

In this course, you will apply your academic learning to a contemporary workplace situation, integrating work and learning on two levels:

  • integration of previous and current learning in courses completed in your program of study to date; and,
  • integration of previous and current learning in the workplace as part of the Co-operative Education year.

 


Objectives/Learning Outcomes/Capability Development

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On completion of this course you should be able to:

  1. Demonstrate an enhanced understanding of the world of work and a first hand, practical appreciation of current business issues;
  2. Employ discipline-specific knowledge and skills to analyse a workplace issue;
  3. Set professional goals and manage time appropriately;
  4. Communicate an understanding of the challenges of a real world business environment;
  5. Work effectively with people from diverse backgrounds;
  6. Develop employability skills, and become work-ready.

 


Overview of Learning Activities

To achieve the learning objectives, this course requires you to participate in various learning activities. These activities comprise the following:

  • use of online materials to assist learning in the workplace and integration between learning and work;
  • accessing library and industry-based resources to obtain information; and,
  • consulting with your academic mentor and your employer.

 


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and on-line facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website .

Additional industry-based resources might be available to you depending on the nature of your placement.

 


Overview of Assessment

The assessment alignment list below shows the assessment tasks against the learning outcomes they develop.

Assessment Task 1: 30%
Linked CLOs: 1, 2, 4
Assessment Task 2: 50%
Linked CLOs: 3, 5, 6
Assessment Task 3: 20%
Linked CLOs: 1, 2

Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.