Course Title: Fashion Retail Management
Part A: Course Overview
Course Title: Fashion Retail Management
Credit Points: 12.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1249 |
Brunswick Campus |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Sem 2 2006, Sem 2 2007, Sem 2 2008, Sem 2 2009, Sem 2 2010, Sem 2 2011, Sem 2 2012, Sem 2 2013, Sem 2 2014, Sem 2 2015, Sem 1 2016, Sem 2 2016, Sem 1 2017, Sem 2 2017, Sem 1 2018, Sem 2 2018, Sem 1 2019, Sem 2 2019, Sem 1 2020, Sem 2 2020, Sem 1 2021, Sem 2 2021, Sem 1 2022 |
MKTG1332 |
RMIT University Vietnam |
Undergraduate |
350H Fashion & Textiles |
Face-to-Face |
Viet1 2015, Viet3 2015, Viet2 2016, Viet1 2017, Viet2 2017, Viet3 2017, Viet1 2018, Viet3 2018, Viet1 2019, Viet1 2020 |
Course Coordinator: Geoff Atkinson
Course Coordinator Phone: geoff.atkinson@rmit.edu.au
Course Coordinator Email: geoff.atkinson@rmit.edu.au
Course Coordinator Availability: By appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
Course Description
The course will provide you with the knowledge of strategic retail planning principles that are designed to better position both small and medium fashion retail organisations operating in an increasingly competitive economic global market. Both short-term and long-term business strategies will be examined and evaluated to determine the appropriateness of these strategies to current and future fashion retail business enterprise needs.
You will explore and analyse several case study examples within the fashion retail environment designed to expand your knowledge, understanding and application of key theory and strategic concepts whilst developing analytical and problem-solving skills that are required for middle to senior management roles within leading fashion retail organisations.
Objectives/Learning Outcomes/Capability Development
In this course you will develop the following program learning outcomes:
a) Apply logical and critical thinking in resolving a range of management issues in a fashion and textiles context.
b) Identify, research, analyse and manage emerging global issues and trends in the fashion and textiles industry.
c) Conceptualise, integrate and organise information in order to resolve complex issues related to fashion and textiles product development.
Upon successful completion of this course, you will be able to:
CLO1. Analyse and evaluate the framework of fashion retailing.
CLO2. Interpret and analyse strategic planning for fashion retailers.
CLO3. Assess the steps in the implementation of fashion merchandise plans including the merchandising forecasting and budgeting process.
Overview of Learning Activities
You will participate in a combination of classroom activities, including weekly online lectures, tutorials and case study discussions drawn from local and international contexts in recent times. This will provide you with an understanding of the theoretical principles and concepts which form a part of the fashion retail competitive environment. At the end of this course you will be able to develop retail management strategies for fashion and textile enterprises.
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.
There are services available to support your learning through the University Library. The Library provides guides on academic referencing and subject specialist help as well as a range of study support services. For further information, please visit the Library page on the RMIT University website and the myRMIT student portal.
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes.
Assessment 1: Individual major assignment part 1 (35%)
CLO: 1
Assessment 2: Individual performance and reflective piece (25%)
CLO’s: 1, 2 & 3
Assessment 3: Individual major assignment parts 1&2 (40%)
CLO’s: 2 & 3
Assessment may include tests, case studies and assignments. Feedback will be given on all assessment tasks.
If you have a long-term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program director or Disability Liaison Unit if you would like to find out more.
A student charter http://www.rmit.edu.au/about/studentcharter summarises your responsibilities as an RMIT student as well as those of your teachers.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions.