Course Title: Imaging 1

Part A: Course Overview

Course Title: Imaging 1

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009,
Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014

Course Coordinator: TBA TBA

Course Coordinator Phone: 999250000

Course Coordinator Email:

Course Coordinator Location: TBA

Course Coordinator Availability: TBA

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This imaging course is grounded in the theory and practice of visual communication. The practicum aspect is based on imaging software skills and the underpinning technical concepts and theory. The theoretical base of the course is drawn from a mix of critical theory and cultural studies. You will develop your understanding of imaging as a communication tool through the analysis of visual design theories and the application of theoretical and technical skills in solving specific visual design problems.

You will develop advanced skills in imaging and produce a folio of digitally generated and manipulated images. You will be encouraged to improve your understanding of how imagery works through the study and application of image communication theory to your own art practice.

Objectives/Learning Outcomes/Capability Development


You will develop capability to apply, manipulate & combine media, through:

  • Applied use of imaging software to produce computer generated and manipulated artwork for screen-based media.
  • Technical and theoretical knowledge that underpins imaging concepts and technologies.
  • Experiment with combinations of imaging method

You will begin developing the capability to investigative problem identification & innovative creative solutions relating to image creation and productions. You will:

  • Respond creatively to project briefs
  • Explore & experiment with multiple possible outcomes
  • Research alternative solutions to problems

You will begin developing the capability for analysis, development and application of conceptual processes   

  • Develop creative conceptual responses to a brief

You will develop skills of self motivated learning & critical appraisal   

  • Explore and apply creative solutions
  • Analyze & respond to conceptual development process
  • Complete projects assigned out of class time

You will begin developing production, organizational, time & information management skills   

  • Exposure to project examples, case studies & new methods, ideas
  • Meet deadlines
  • Successful collaborative project outcomes

You will begin developing the capability to initiate, identify, define, evaluate & apply research methodologies   

  • Actively identify, record & incorporate visual & conceptual influences

You will learn to research visual styles, genres and techniques and determine their social and historical context in visual communication theory.

You will learn to apply professional work practices and methodology in the fulfilment of a visual design brief within a professional context.

You will learn the applied use of industry relevant digital imaging software to produce computer generated and manipulated artwork for print and screen based media.

You will develop a fundamental understanding of the technical concepts and theories that underpin digital imaging technologies.

You will learn to think about images critically by discussing analytically your work and that by peers and others.

You will learn to consider key image making principles such as composition and colour theory and to apply these to your own works.

Overview of Learning Activities

You will be challenged with new ideas arising from the theories presented in readings and lectures and will be encouraged to assimilate these through application to specific examples of digital imaging. You will also have an opportunity each week to practice digital imaging as a professional and communicative practice and to receive feedback from your peers.

You will engage in brainstorming activities, planning and problem solving activities that encourage self-reflection on creative processes.

You will study within a creative production environment similar to industry and learn a culture, which encourages exploration of the media, celebrates its possibilities and respects well-developed skills.

You will develop and refine creative concepts and apply these in practice to project work and assignments that require innovative and effective responses.

Problem solving assignments and discussion groups on various topics and the analysis of published work will develop your critical thinking.

Course work requires you to communicate well with others and to manage a variety of complex processes within a given time frame.

Project outcomes are negotiated through agreed commitments with you.

Project work immerses you in digital image production from concept to completion.

Overview of Learning Resources

Many of the resources you  will be expected to use are computer-based or computer peripherals and these resources will be provided in the school’s computer laboratories.

You may need to use digital content acquisition tools such as cameras and sound recording equipment: these will be available for student-loan. You can organize the loan of such equipment yourself from the school’s equipment store.

You should make use of wider university resources such as its libraries, their print and audio-visual collections and, if appropriate, the University’s Learning Skills Unit.

Some course components may be presented in lecture theatres. You will be advised of the time and lecture theatre location of such presentations.

You will be also expected to use your own creative and conceptual skills for:

1. Visual acuity in selecting, editing and/or creating visual material

2. Research and critical analysis

3. Experimentation, exploration and play

4. Basic design and illustrative knowledge

5. Concept development

6. Creative practice within a screen based environment

Overview of Assessment

Details of assessment tasks will appear in the Course Guide Part B as well as being provided in class.