Course Title: Print and Electronic Production

Part A: Course Overview

Course Title: Print and Electronic Production

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 2 2010,
Sem 2 2011,
Sem 2 2012,
Sem 2 2013,
Sem 2 2014,
Sem 2 2015

Course Coordinator: Tracy O'Shaughnessy

Course Coordinator Phone: 03 9925 3155 email preferred

Course Coordinator Email:

Course Coordinator Location: 9.5.43

Course Coordinator Availability: In class or by appointment, via email

Pre-requisite Courses and Assumed Knowledge and Capabilities

Required Prior Study

Successful completion of COMM1300 Editing 1A and COMM2307 Professional Practice.


Alternatively you may be able to demonstrate the required skills and knowledge before you start this course. Contact your course coordinator if you think you may be eligible for recognition of prior learning. Further information:;ID=x94or0ccuu7k


You should undertake COMM1301 Editing 1B at the same time as this course as it contains areas of knowledge and skills which are implemented together in practice. This is a co-requisite course.

Pre & Co-requisites
Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the pre-requisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course.
For your information the RMIT Course Requisites policy can be found at:;ID=twx09y07zi1c

Course Description

This course gives you an overview of processes used in the production of books and electronic publications for the general and educational sectors of the Australian book industry. Through industry case studies, you will analyse the production and design implications of changing technologies in prepress and printing within the various sectors of the market. The course will provide you with the necessary knowledge and tools to select formats and platforms for a variety of publication outcomes.

Objectives/Learning Outcomes/Capability Development

Course Learning Outcomes

Upon successful completion of this course, you will be able to:

  1. Critically discuss the diverse issues concerning formats and platforms for both print and electronic publications.
  2. Identify and evaluate the different production processes and how they impact on print and ebook production.
  3. Apply different costing models for ebooks and print books and evaluate how these models impact on production.
  4. Investigate and critically analyse the ebook market both locally and globally.


Program Learning Outcomes

In this course you will develop the following program learning outcomes:

  1. Critically analyse and identify the future directions – opportunities and challenges – for book publishing.
  2. Acquire and apply knowledge of local and international perspectives and issues about contemporary publishing practice.
  3. Employ appropriate technical skills and theoretical knowledge to solve problems associated with book publishing.
  4. Undertake research into contemporary media and communication theory and practice to explore possible industry and career directions.

Overview of Learning Activities

Each class will be a combination of lecture and seminar components. Industry practitioners will explain and illustrate their context in the publishing supply chain. Classes will provide opportunities for group discussion around lecture material as well as you own experiences. Assessment will enable you to explain key elements of production processes and consolidate your knowledge of print components.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy