Course Title: Visual Communication and Design 4
Part A: Course Overview
Course Title: Visual Communication and Design 4
Credit Points: 90.00
Important Information:
College |
DSC |
School |
Education |
Course Title
|
VCE Visual Communication Design Unit 4: Design development and presentation |
Career |
Preparatory |
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
COMM5892 |
City Campus |
Preparatory |
360T Education |
Face-to-Face |
Term2 2019, Term2 2020, Term2 2021 |
Course Coordinator: Michelle Wilson
Course Coordinator Phone: +61 3 9925 7871
Course Coordinator Email: michelle.wilson@rmit.edu.au
Course Coordinator Location: 108.05.007
Course Coordinator Availability: Email for appointment
Pre-requisite Courses and Assumed Knowledge and Capabilities
Required Prior Study
To continue to Unit 4, satisfactory completion of Unit 3 must be achieved.
Course Description
The Visual Communication Design study examines the way visual language can be used to convey ideas, information and messages in the fields of communication, environmental and industrial design. Students research, develop, refine and present two visual communications within the parameters of a brief.
Objectives/Learning Outcomes/Capability Development
In this course you will develop the following capabilities:
- ability to make and document design decisions that are informed by the analysis of existing visual communications
- ability to describe the roles and relationships between the clients, designers and specialists
- ability to apply design thinking skills to create, analyse, evaluate, reflect on, and critique information and ideas
- ability to identify practices that acknowledge legal obligations
- ability to annotate drawings to explain connections to the brief and research
- ability to use appropriate technology
Area of Study 1
Development and evaluation
In this area of study students focus on the design process stages of the development of concepts. Using separate design processes, students develop design concepts that satisfy each of the communication needs of the brief established in Unit 3. When selecting ideas to develop as concepts, students must ensure that ideas for each communication need are discernibly different in intent and presentation format. Students manipulate and apply design elements and design principles to create concepts that attract the interest of their target audience and convey the messages, ideas and information required to satisfy the brief.
Students explore and develop expertise in a range of appropriate manual and digital methods, materials and media for use in the design solutions for the brief. Two-dimensional and three-dimensional drawing methods may be used to assist with visualising and presenting solutions and determining proportions and scale, if appropriate. Students apply design thinking and use mock-ups to test and evaluate the suitability of each design concept.
Area of study 2
Final presentations
This area of study focuses on the final stage in the design process, the resolution of presentations. Students produce two final visual communication presentations, which are the resolution of the concepts developed in Outcome 1 Unit 4. This involves selecting and applying materials, methods, media, design elements and design principles appropriate to the designs and selected presentation formats. Students explore ways of presenting their final visual communications that attract and engage the target audiences.
Overview of Learning Activities
Face to face learning
Freehand and instrumental drawing
Research including online
Use of software programs
Overview of Learning Resources
RMIT will provide you with resources and tools for learning in this course through our online systems.
You should also purchase the text Visual Communication Design, VCE units 1-4 (third edition) by Kristen Guthrie
Overview of Assessment
You will be assessed on how well you meet the course’s learning outcomes and on your development against the program capabilities.
Assessment may include;
• folio of visual communications for specific contexts, purposes and audiences that are informed by their analysis of existing visual communications.
• a brief that reflects design thinking skills, research and generation of a range of ideas relevant to the brief.
• Production of final visual communication presentations that satisfy the requirements of the brief.
Feedback will be given on all assessment tasks in detailed written comments; a designated grade and a personal conversation allowing interpretation of the written comments and areas of improvement.
Feedback is also provided on general progress at the relevant time and at intervals when major projects are being conducted.
If you have a long-term medical condition and/or disability it may be possible to negotiate or vary aspects of the learning or assessment methods. Students can contact their relevant Year Level Coordinator for more information.
The Student Charter https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/student-responsibilities/student-charter summarises your responsibilities as an RMIT University student as well as the responsibilities of the university.
Your course assessment conforms to RMIT assessment principles, regulations, policies and procedures which can be found on the RMIT University website at: https://www.rmit.edu.au/about/governance-and-management/policies/assessment-policy