Course Title: Practice-Based Marketing Research Project
Part A: Course Overview
Course Title: Practice-Based Marketing Research Project
Credit Points: 24.00
Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG1312 |
City Campus |
Postgraduate |
625H Economics, Finance and Marketing |
Face-to-Face |
Sem 1 2010, Sem 2 2010 |
Course Coordinator: Professor Francis Farrelly
Course Coordinator Phone: +61 3 9925 1475
Course Coordinator Email: francis.farrelly@rmit.edu.au
Pre-requisite Courses and Assumed Knowledge and Capabilities
Completion of Part A and Part B of the program. i.e. completion of five core and three electives.
Course Description
This elective can be undertaken in the final year of the Masters in marketing by course work program. Students will be able to build upon and refer to specific aspects of the theoretical frameworks that have been developed through this program. These theoretical frameworks will contribute to the analysis of specific marketing issues and practices. Furthermore, this course will link the theoretical frameworks to practical applications.
The project can be:
A work based project or a project based on a specific marketing problem in an applied context. It should be noted that these projects tend to be more academic in nature. In other words, these investigations will contribute to the body of knowledge in marketing and suitable for publication in learned Journals. For example, formulation of a marketing plan for a product or brand is not a suitable type of project. The project, therefore, will involve a marketing problem that may be addressed by an investigative research and reporting.
Each student is allocated an academic supervisor who will provide guidance in defining the research project and act as a resource. However, students need to develop their own topic, undertaken their own investigation, and use available resources in the conduct of the investigation. Through this course, students are expected to develop their research skills and the ability to frame their own learning. This elective is a 24 credit course, i.e. it is equivalent to two electives in work load.
Objectives/Learning Outcomes/Capability Development
The aims of this course are:
To provide participants with a good understanding of business research methods;
To give students with practical experience in planning and conducting a well developed research investigation;
To build upon the knowledge and skills acquired through this Master’s program, so that they are able to use theoretical frameworks and analysis in practical situations.
As above
Overview of Learning Activities
Students will undertake a minor thesis or a research project under the guidance of a academic supervisor.
Overview of Learning Resources
Will be provided by the supervisor.
Overview of Assessment
Overview of Learning Activities
Under the guidance of a nominated supervisor, students will undertake extensive and detailed investigations of marketing problems or issues, generally within an organisation. These investigations will involve literature review, primary or secondary research. An extensive research report of approximate 10,000 (or more) will be produced.
Overview of Learning Resources
Prescribed text, literature review, and input from supervisor
Overview of Assessment
Completion of a research proposal and final report.