Course Title: Global Fashion Marketing

Part A: Course Overview

Course Title: Global Fashion Marketing

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 1 2019,
Sem 2 2019


Brunswick Campus


375T Vocational Design and Social Context


Sem 1 2020,
Sem 2 2020,
Sem 2 2021

Course Coordinator: Katrina Rose

Course Coordinator Phone: +61 3 9925 9138

Course Coordinator Email:

Course Coordinator Availability: Please email

Pre-requisite Courses and Assumed Knowledge and Capabilities

You should have satisfactorily completed the prerequisite course GRAP2449 - Marketing for Fashion and Textiles before you commence this course. 

Note it is a condition of enrolment at RMIT that you accept responsibility for ensuring that you have completed the prerequisite/s and agree to concurrently enrol in co-requisite courses before enrolling in a course. For further information refer to the RMIT Course Requisites Policy.

Course Description

This course focuses on fashion marketing in a global context and builds upon the skills and knowledge developed in Marketing for Fashion & Textiles and Fashion Distribution & Logistics courses.

Global Fashion Marketing will provide you with the skills and knowledge to understand the international market, including the dynamic environment of international trade, issues related to diversity in culture, management styles and business systems. Your learning will also focus on investigating global markets, emerging markets and multinational market regions. You will develop a broad knowledge of product and services promotion and specific skills to enable you to make appropriate decisions on market viability return on investment and international opportunities.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

2.A broad theoretical and technological knowledge of current business and professional practices leading to marketing and merchandising fashion products both locally and globally.

4.Apply initiative and judgement in planning, problem solving and decision making in your study to demonstrate personal and professional attributes to be work ready.

7.Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.

Upon successful completion of this course you will be able to:

1. Demonstrate how globalisation, trade barriers and international organisations operate to meet client needs in international trade  2. Identify the process of international market research and international market selection  3. Analyse data relating to differences in political, legal, economic and cultural environments as a fashion professional 4. Identify and compare different marketing strategies used by international fashion companies 5.  Work in a team to present and discuss research findings related to global fashion marketing

Overview of Learning Activities

You will be engaged in learning that involves a range of class activities such as practical activities, group and class discussion, group activities/projects as well as online and self-directed learning.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources, including books, journal articles and web resources, will be provided by your teacher. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian (Brunswick) Michelle Matheson .


Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.

Assessment may include oral presentations, quizzes, assignments, project reports and examination. Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.

Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers. Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures. Please see the assessment type and weighting allocated to each assessment task for the course. 

Assessment Type Course Learning Outcomes (CLO) related assessments Assessment Weighting
1. Research project to create a country profile video    
2. Case study assignment 
3. Class participation and contribution                
 CLO 2, 3, 5
 CLO 1,4
 CLO 1,2,3,4,5

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services (ELS) if you would like to find out more.