Course Title: Digital Strategies for Fashion

Part A: Course Overview

Course Title: Digital Strategies for Fashion

Credit Points: 12.00

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2445

Brunswick Campus

Undergraduate

350H Fashion & Textiles

Face-to-Face

Sem 1 2018,
Sem 1 2019

GRAP2445

Brunswick Campus

Undergraduate

350T Fashion & Textiles

Face-to-Face

Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 2 2014,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 2 2018

GRAP2445

Brunswick Campus

Undergraduate

375T Vocational Design and Social Context

Face-to-Face

Sem 2 2020

GRAP2552

RMIT University Vietnam

Undergraduate

350H Fashion & Textiles

Face-to-Face

Viet3 2013,
Viet2 2014,
Viet3 2014,
Viet2 2015,
Viet1 2016

GRAP2552

RMIT University Vietnam

Undergraduate

350T Fashion & Textiles

Face-to-Face

Viet1 2017,
Viet1 2018,
Viet2 2018,
Viet3 2018,
Viet2 2019

Course Coordinator: Travis Hart

Course Coordinator Phone: +61 3 9925 9496

Course Coordinator Email: travis.hart@rmit.edu.au

Course Coordinator Location: 511.02.04A

Course Coordinator Availability: Email appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None.

 

 


Course Description

This course will help you develop the skills and knowledge required to protect and build a brand in a computer-mediated environment in the context of the fashion and textiles industry.  You will also identify strategies to assist you in bringing dying brands back to life and measuring brand performance using a brand sweep of digital platforms. In addition, you will develop the ability to reflect and think critically, to identify branding problems and to develop strategies to address them.


Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

4.Apply initiative and judgement in planning, problem solving and decision making in your study to demonstrate personal and professional attributes to be work ready.

6.Demonstrate critical thinking and innovation when identifying and responding to problems in diverse context within the fashion and textiles industry.

7.Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.

8.Gather, analyse and interpret data to develop fashion and related products and present to peers or potential clients.


Upon successful completion of this course, you will be able to:

1.  Identify the elements and principles of brand management 2.  Investigate and analyse brand management strategies 3.  Reflect critically to identify problems in relation to brands 4.  Investigate and demonstrate the use of digital marketing tools and strategies


Overview of Learning Activities

You will be engaged in learning that involves a range of activities such as tutorials, group and class discussion, group activities and individual research.

 


Overview of Learning Resources

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarians.


Overview of Assessment

 

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes.

Assessment may include oral presentations, quizzes, assignments and project reports. Feedback will be provided throughout the semester in class and/or in online forums through individual and group feedback on practical exercises and by individual consultation.

Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers. Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures. Please see the assessment type and weighting allocated to each assessment task for the course. 


If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Services (ELS) if you would like to find out more. 

1

DIGITAL BRAND ANALYSIS & PRESENTATION

PDF & Presentation

INDIVIDUAL

30%

Week 5

2

DIGITAL MARKETING CAMPAIGN PROPOSAL

Various Digital Files

GROUP

40%

Week 11

3

SELF BRANDING VIDEO

MP4

INDIVIDUAL

20%

Week 15

4

DIGITAL MARKETING CAMPAIGN PRESENTATION

Presentation

GROUP

10%

Week 15