Course Title: Marketing for Fashion and Textiles

Part A: Course Overview

Course Title: Marketing for Fashion and Textiles

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Sem 1 2011,
Sem 2 2012,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018


Brunswick Campus


375T Vocational Design and Social Context


Sem 1 2020,
Sem 2 2020

Course Coordinator: Tallal Khan

Course Coordinator Phone: +61 3 992 59118

Course Coordinator Email:

Course Coordinator Location: 511.02.4B

Course Coordinator Availability: E-mail for appointment

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to marketing concepts and strategies to analyse the needs of your clients and the fashion and textiles market. You will learn how to gather data to be able to determine and adopt the most effective promotional activities.

Marketing plays an in important role in promoting a fashion brand. Marketing for Fashion and Textiles provides an overview of the marketing process and the practical tools marketers use to implement marketing strategies and campaigns.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

2.A broad theoretical and technological knowledge of current business and professional practices leading to marketing and merchandising fashion products both locally and globally.

4.Apply initiative and judgement in planning, problem solving and decision making in your study to demonstrate personal and professional attributes to be work ready.

7.Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.

Upon successful completion of this course you will be able to:


1. Demonstrate an understanding of marketing principles and their application to fashion business.
2. Identify, analyse and report on the marketing strategies of a fashion business
3. Present information and recommendations to peers.
4. Work collaboratively in a team-based environment    

Overview of Learning Activities

You will be engaged in a range of learning activities including practical work, group and class discussion, group projects as well as online and self-directed learning.

Overview of Learning Resources

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

RMIT Library provides extensive resources for fashion and textiles students.


RMIT will provide you with resources and tools for learning in this course through our online systems.

Search the library and consult the Fashion and Textiles subject guides for more information.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick).

Watch this short video on Getting started with fashion and textiles library resources



Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will include individual tests and group assignments.  Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures.


      Assessment Task                                                             Course Learning Outcome          Grade %

  • Report
  • Case Studies
  • Test
  • Presentation
  • CLO 1,2,4
  • CLO 1,2,3
  • CLO 1,2
  • CLO3,4
  • 40%
  • 10%
  • 20%
  • 30%