Course Title: Marketing for Fashion and Textiles

Part A: Course Overview

Course Title: Marketing for Fashion and Textiles

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Sem 1 2011,
Sem 2 2012,
Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018

Course Coordinator: Yuping Li

Course Coordinator Phone: +61 3 99259145

Course Coordinator Email:

Course Coordinator Location: 511.02.01

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course introduces you to marketing concepts and strategies to analyse the needs of your clients and the fashion and textiles market. You will learn how to gather data to be able to determine and adopt the most effective promotional activities.

Marketing plays an in important role in promoting a fashion brand. Marketing for Fashion and Textiles provides an overview of the marketing process and the practical tools marketers use to implement marketing strategies and campaigns.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

2.A broad theoretical and technological knowledge of current business and professional practices leading to marketing and merchandising fashion products both locally and globally.

4.Apply initiative and judgement in planning, problem solving and decision making in your study to demonstrate personal and professional attributes to be work ready.

7.Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.

Upon successful completion of this course you will be able to:

  • Identify client needs for fashion and textile products
  • Investigate and apply marketing theories for local and global fashion and textile products
  • Work collaboratively in a team-based environment to develop marketing strategies.

Overview of Learning Activities

You will be engaged in a range of learning activities including practical work, group and class discussion, group projects as well as online and self-directed learning.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer including books, journal articles and online resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides.

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick).

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment will include individual tests and group assignments.  Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

A Student Charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Your course assessment conforms to RMIT assessment principals, regulations, policies and procedures.