Course Title: Marketing Business Design Project 2

Part A: Course Overview

Course Title: Marketing Business Design Project 2

Credit Points: 12


Course Code




Learning Mode

Teaching Period(s)


City Campus


625H Economics, Finance and Marketing


Sem 2 2013,
Sem 1 2014,
Sem 2 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017,
Sem 1 2018,
Sem 2 2018,
Sem 1 2019,
Sem 2 2019,
Sem 1 2020,
Sem 2 2020

Course Coordinator: Associate Professor Angela Dobele

Course Coordinator Phone: +61 3 9925 5904

Course Coordinator Email:

Course Coordinator Location: Melbourne Campus Building 80

Pre-requisite Courses and Assumed Knowledge and Capabilities

Enforced pre-requisite:

  • 048056 - BUSM4377 - Marketing Business Design Project 1


Course Description

This course extends the experience from Business Design Project 1. In this course you will create a comprehensive project brief to address a business issue identified in Marketing Business Project Design 1. During this course, exercises on design thinking, critical thinking and argumentation theory will provide you with the knowledge and skills to identify and argue for an innovative solution to a business problem or opportunity identified previously.

This course provides you with a capstone experience, which will give you the opportunity to integrate, critically reflect on and consolidate what you have learnt in your program.


Objectives/Learning Outcomes/Capability Development

Learning Outcomes


On successful completion of this course you will be able to:


CLO1: do research to inform and create a comprehensive marketing project brief/solution to address a business issue

CLO2: apply design thinking to a business issue(s) that enables you to provide an argument justifying your marketing project brief/solution

CLO3: critically evaluate your proposed marketing solution/innovation and rebut possible counterarguments/limitations

CLO4: express ideas, concepts, solutions and the arguments justifying these logically and coherently to convince a marketing audience of adopting your marketing solution/innovation.


Overview of Learning Activities

Learning activities in this course are focused on the preparation of the project brief/solution and may include the following:

  • Identification of a basic human need to fulfil through your solution
  • Exploring and developing a creative and innovative solution to fulfil this basis 
  • Concretising your solution using critical thinking
  • Convincing others of your solution using argumentation theory
  • Preparing a written project report including an evaluation of the project outcomes against the project brief.


Overview of Learning Resources

As an enrolled student of RMIT University you will be provided with access via the internet to the RMIT Library databases and online facilities. If you require assistance with the RMIT library facilities the first person to contact is the Business Liaison Librarian for this school. Contact details for Business Liaison Librarians are located online on the RMIT library website.

Depending on the nature of your project brief, additional industry-based resources and/or sources identified by your course coordinator /academic may be available to you.


Overview of Assessment

Assessment Task 1:  20%  Linked CLOs 1, 2, 3, 4

Assessment Task 2:  30%  Linked CLOs 1, 2, 3, 4

Assessment Task 3:  50%  Linked CLOs 1, 2, 3, 4