Course Title: Financial Communication

Part A: Course Overview

Course Title: Financial Communication

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


City Campus


345H Media and Communication


Sem 1 2016,
Sem 2 2017

Course Coordinator: Dr Jenny Robinson

Course Coordinator Phone: +61 3 9925 5049

Course Coordinator Email:

Course Coordinator Location: Building 9 Level 5 Room 36

Course Coordinator Availability: by appointment or via email

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course links communication theory with the practice of financial communication and investor relations. You will investigate the strategic management of information flows between an organisation and its stakeholders, investors and markets.

You will explore how to promote and enhance financial reputation when reporting financial news, working with analysts, handling business media, and managing engagement with shareholders and investors. You will also combine your knowledge of how investment markets work from a communication perspective and how to communicate with key stakeholders such as the media, investment community, shareholders and consumers of financial products.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • Develop a broad range of knowledge and skills for application across media and communication industries.
  • Employ appropriate technical and theoretical knowledge to solve problems associated with the media and communication industries.

Upon successful completion of this course you will be able to:

  • Examine the principles, concepts and ethics of financial communication.
  • Engage with investors and other stakeholders to promote the financial interests of organisations.
  • Manage the financial reputation of organisations by influencing the financial news-flow.
  • Critically discuss the corporate regulatory environment and analyst expectations, in terms of communication management.
  • Critically reflect on the implications and challenges of managing organisational information flows in financial communication.

Overview of Learning Activities

You will be engaged in learning that involves a range of activities both face-to-face and online such as workshops, tutorials, group and class discussion, class activities and individual research.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Communication students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include presentations, projects and may be done individually and in teams.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment