Course Title: Fashion Business

Part A: Course Overview

Course Title: Fashion Business

Credit Points: 12.00


Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350H Fashion & Textiles


Sem 2 2019

Course Coordinator: Travis Hart

Course Coordinator Phone: +61399259496

Course Coordinator Email:

Pre-requisite Courses and Assumed Knowledge and Capabilities


Course Description

This course aims to provide you the foundation on fashion business. You will learn to identify, analyse and evaluate information from various sources to assist decision making. You will also learn the roles and responsibilities of various positions in the fashion industry.

Objectives/Learning Outcomes/Capability Development

In this course you will develop the following program learning outcomes:

  • A broad theoretical and technological knowledge of current business and professional practices leading to marketing and merchandising fashion products both locally and globally.
  • Demonstrate critical thinking and innovation when identifying and responding to problems in diverse context within the fashion and textiles industry.
  • Work with others in a range of roles and context, demonstrating cultural, environmental and social awareness.


Upon successful completion of this course, you will be able to:

  1. Adapt correct terminologies in fashion business
  2. Identify and explain the characteristics of fashion business models and business types
  3. Understand and analyse of changing fashion consumer behaviours
  4. Identify and interpret ethical, legal, technological and other issues in fashion business
  5. Identify and assess the key elements of gaining employment in the fashion industry or starting a business

Overview of Learning Activities

This course consists of lectures, and workshops.

Lectures will introduce key concepts and theories and workshops will provide the opportunity to be engaged in interactive class activities, group discussions and class presentations. Guest speakers from industry will be invited to share experience and insight.

Field trips and online materials may be included to facilitate learning.

Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Fashion Merchandising students.  The Library has produced a subject guide that includes quality online and print resources for your studies in fashion merchandising..

The Library provides guides on academic referencing: and subject specialist help via your Liaison Librarian.

Overview of Assessment

You will be assessed on how well you meet the course learning outcomes and on your development against the program learning outcomes as demonstrated in a range of assessment tasks.

Assessment will include;

  • Class participation/contribution (30%) CLO 1, 2, 3, 4,
  • Industry research project report (50%) CLO 3,4
  • Oral presentation (20%) CLO 5

Assessment may include projects, reports and presentations. Formative and summative feedback will be given on all assessment tasks progressively throughout the semester.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the Program Manager or the Equitable Learning Services if you would like to find out more.