Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email:ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to interpret and respond to a brief through
the production of work. As such the unit is holistic in nature and focuses on the overall work processes required to
meet the requirements of the brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief

Element:

1. Interpret design brief 

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to design brief

Element:

2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 Evaluate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements

Element:

3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief

Element:

4. Plan production of work 

Performance Criteria:

4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a prototype and evaluate against design brief requirements
4.6 Analyse prototype and determine any further adjustments to production requirements
4.7 Finalise production specifications supported by accurate and complete documentation

Element:

5. Complete production of work 

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes



Details of Learning Activities

The student will engage in a project that addresses industry requirements both in the design and print/digital formatting. Original idea and content generation is key to a successful outcome, along with a range of techniques, materials and media exploration and refinement.


Teaching Schedule



Week Week beg. Program Learning elements
1 Feb 8 Orientation Week
Design competition briefing		 1.1-4,
2.1-4,
3.1-5,
4.1-7,
5.1-4
2 Feb15    
3 Feb 22    
4 Mar 1    
5 Mar 8 Project will continue externally under supervision  


Learning Resources

Prescribed Texts


References

www.dgdesignnetwork.com.au


Other Resources


Overview of Assessment

1 x project

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

1 x design for cover of magazine, designed and produced in accordance with the entry requirements and specifications.
Worth 100% of course/competency assessment.


Assessment Matrix

Course Overview: Access Course Overview