Course Title: Apply principles of visual design and communication to the development of a multimedia product

Part B: Course Detail

Teaching Period: Term2 2007

Course Code: COMM7290C

Course Title: Apply principles of visual design and communication to the development of a multimedia product

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact Email:Annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers the skills and knowledge required to incorporate the principles of visual design and communication into the development of multimedia products for use within the cultural industries.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFMEM07A Apply principles of visual design and communication to the development of a multimedia product

Element:

Conduct research

Performance Criteria:

· Research and compare techniques and tools for visual design and communication available for use in the creation of a multimedia product , exploring the characteristics and differences of digital imaging and traditional imaging

· Research and compare the range of delivery platforms available for multimedia products


· Explore the range of typographical and visual elements that are appropriate in the development of a multimedia product


· Identify the relationship between the visual components and the hardware required


· Organise research media and findings for use by all relevant personnel throughout the design development process, updating as required


· Evaluate the initial discussions and design brief against the findings and discuss with relevant personnel

Element:

Generate and assess ideas

Performance Criteria:

· Generate a range of visual design and communication ideas which are technically feasible, respond to the brief and provide creative solutions to all design issues

· Discuss visual design and communication ideas and collaborate, as required, with relevant personnel to ensure contribution of a range of ideas and creative solutions to the initial concept


· Continuously reflect on and assess the creative ideas and solutions for implications on budget, timeline, technical feasibility and suitability to meet the brief

Element:

Receive and interpret the brief

Performance Criteria:

· Liaise with the relevant personnel to interpret and identify the objective and outcomes of the multimedia product, considering the application of visual design and communication techniques to ensure the creative, technical and production requirements can be met

· Identify all relevant factors which may determine and affect visual design and communication concepts and application through the breakdown and interpretation of the brief and liaison with relevant personnel


· Clarify target user/audience to determine the format and delivery platform of the multimedia product through discussion with relevant personnel

Element:

Select media/materials for use in visual design and communication

Performance Criteria:

· Identify the range of visual design and communication techniques available and present to the relevant personnel for the consideration of their ability to meet the creative, technical and production brief

· Select the appropriate visual design and communication techniques which fulfils the creative, technical, and production requirements of the brief


· Gather relevant materials and media, ensuring their compatibility to the creative and technical specifications of the multimedia product


· Consult relevant personnel to ensure that all required media is identified and sourced and ensuring that selection is based on the understanding of the user characteristics and capabilities


Learning Outcomes


1 Receive and interpret the brief
2 Generate and assess ideas
3 Conduct research
4 Select media/materials for use in visual design and communication


Details of Learning Activities

Lab based tuition that explores time-based software for animation and web applications. Digital exercises and projects.








Teaching Schedule

WEEK BEGINNING ACTIVITIES PERF.CRITERIA
1 9 Jul Introduction to concepts & software

Archiving & Digital House-keeping.

1,2,3,4
2 16 Jul Reference & Research session #1

1,2,3,4
3 23 Jul Site Visit

1,2,3,4
4 30 Jul Exercise #1

1,2,3,4
5 6 Aug Exercise #2

1,2,3,4
6 13 Aug Project - Introduction

Archiving & Digital House-keeping.

1,2,3,4
7 20 Aug Exercise #3 & Project

1,2,3,4
8 27 Aug Reference & Research session #2

1,2,3,4
9 3 Sept Project

1,2,3,4
10 10 Sept Project – Review session

1,2,3,4
11 17 Sept Project

1,2,3,4
12 8 Oct Project

1,2,3,4
13 15 Oct Project – Publishing

1,2,3,4
14 22 Oct Project

1,2,3,4
15 29 Oct Project

1,2,3,4
16 5 Nov
6 Nov Public Holiday 		Final Project & Review

1,2,3,4
17 12 Nov Submissions

1,2,3,4
18 19 Nov Tutorial week International students

1,2,3,4


Learning Resources

Prescribed Texts

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References


Other Resources

.


Overview of Assessment

The assessment breakdown will be as follows:

2 x project @ 50% each

Students will be tutored with a verbal and/or written evaluation upon the submission of the project.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.

To be deemed competent in the course students must demonstrate competence in all Learning Elements and related Performance Criteria.


Assessment Tasks

Exercises @ 40%

1 x project @ 60%


Assessment Matrix

HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC(not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview