Course Title: Originate concept for own work and conduct critical discourse

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: GRAP9416C

Course Title: Originate concept for own work and conduct critical discourse

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Annette Cook

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Dale Nason

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers the skills and knowledge required to originate the concept and conduct critical discourse about the concept for own work. The concept encompasses ideas, form and context for the work. The course includes the need for research and analysis of ideas and references, plus the creation of innovative concepts. It also includes a requirement for critical and informed discourse with others about one’s own work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCOR04A Originate concept for own work and conduct critical discourse


Adjust and refine concept

Performance Criteria:

1.1 Identify and source references which may inform concept development
1.2 Critically analyse sources and references in the context of current work
1.3 Collect, collate and analyse references to inform concept development


Conduct critical discourse

Performance Criteria:

2.1 Develop a range of different, innovative and creative approaches for the concept based on the nature of own artistic practice.
2.2 Reflect on and integrate ideas generated from research
2.3 Consider possible constraints for the concept, based on the nature and purpose of work
2.4 Continuously reflect on and appraise ideas for the concept
2.5 Synthesise and refine concept based on research, reflection and relevant constraints


Generate concept

Performance Criteria:

3.1 Identify relevant individuals to participate in critical discourse about work concepts
3.2 Identify potential ways in which discourse may be undertaken, and select the most appropriate
3.3 Provide key information on work concepts and concept development including influences, evaluation of options and problem-solving strategies
3.4 Use effective communication techniques to generate discussion, debate and critical analysis of the concept


Research concept ideas

Performance Criteria:

4.1 Undertake own analysis of concept and challenge ideas and approaches taken
4.2 Seek input and comments from others about the concept
4.3 Re-evaluate and refine options for the concept based on own analysis and critical discourse with others

Learning Outcomes

1 Research concept ideas
2 Generate concept
3 Conduct critical discourse
4 Adjust and refine concept

Details of Learning Activities

Idea generation techniques
Concept generation techniques

Individual and collaborative design problem solving
Concept analysis exercises
Computer and digital equipment exercises

Major Design Project

Major Research Production

Teaching Schedule

Concept Studio

Concept & Critical Discourse    GRAP 9416
Site Specific Work    GRAP 9428
Video Art     VART 5757
Multimedia Product     VART 5756
All performance Criteria for these competencies are covered.

Week 1        O’Week    
Week 2        Friday #1    Brief #1 – Conceptus Interruptus
Week 3        Friday #2
Week 4        Friday #3
Week 5        Friday #4
Week 6        Friday #5
Week 7        Friday #6    Brief #2 – Visual Relationships. Are they healthy?
Week 8        Friday #7
Week 9        Friday #8
Week 10    Friday #9
Week 11    AGIdeas Conf
Week 12            Brief #3 – Roadkillers.
Week 13
Week 14
Week 15    Sequence & Story – Multimedia #1. Brief #4 – And now its time for a break.
Week 16    Sequence & Story – Multimedia #2
Week 17
Week 18
Week 19    Folio Review week

Semester 2

Week 1        Video Techniques #1. Brief #4 Reprise – And now its time for a break.
Week 2        Video Techniques #2
Week 3        Video Techniques #3
Week 4        Brief #5 & #6 - Video & Site Projects delivery
Week 5
Week 6        
Week 7        Site Visits for Brief #6
Week 8
Week 9
Week 10
Week 11
Week 12
Week 13
Week 14
Week 15    Folio Submission
Week 16    Folio Collection & Site Event.

Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

The assessment breakdown will be as follows:
3 x  projects 25% each (75%)
1 x concept document 25%
Students will be tutored with a verbal and/or written evaluation of their progress for each submission.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students submit all completed work. A graded assessment will also occur for this course.
This unit is delivered in the CONCEPT STUDIO in combination with ’Plan work for a nominated site’.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

Assessment Tasks

For CONCEPT STUDIO assessment is combined
6 x briefs

Assessment Matrix

HD High Distinction  = 80-100%
DI Distinction = 70 -79%
CR Credit  = 60 - 69%
PA P Pass (Higher Grade Available)  = 50 -59%
PX P Pass (No Higher Grade Available) -
NN N Fail N = 0 - 49%
NYC (not yet competent)
CA (competency achieved)

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview