Course Title: Originate concept for own work and conduct critical discourse

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART6039C

Course Title: Originate concept for own work and conduct critical discourse

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C4158 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9426

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to originate the concept and conduct critical discourse about the concept for own work. The concept encompasses ideas, form and context for the work. The unit includes the need for research and analysis of ideas and references, plus the creation of innovative concepts. It also includes a requirement for critical and informed discourse with others about one’s own work.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVCOR04B Originate concept for own work and conduct critical discourse


1. Research concept ideas. 

Performance Criteria:

1.1 Identify and source references which may inform concept development.
1.2 Critically analyse sources and references in the context of current work.
1.3 Collect, collate and analyse references to inform concept development.


2. Generate concept. 

Performance Criteria:

2.1 Develop a range of different, innovative and creative approaches for the concept based on the nature of own artistic practice.
2.2 Reflect on and integrate ideas generated from research.
2.3 Consider possible constraints for the concept, based on nature and purpose of work.
2.4 Continuously reflect on and appraise ideas for the concept.
2.5 Synthesise and refine concept based on research, reflection and relevant constraints.


3. Conduct critical discourse. 

Performance Criteria:

3.1 Identify relevant individuals to participate in critical discourse about work concepts.
3.2 Identify potential ways in which discourse may be undertaken, and select the most appropriate.
3.3 Provide key information on work concepts and concept development including influences, evaluation of options and problem-solving strategies .
3.4 Use effective communication techniques to generate discussion, debate and critical analysis of the concept.


4. Adjust and refine concept. 

Performance Criteria:

4.1 Undertake own analysis of concept and challenge ideas and approaches taken.
4.2 Seek input and comments from others about the concept.
4.3 Re-evaluate and refine options for the concept based on own analysis and critical discourse with others.

Learning Outcomes

Details of Learning Activities

Students learn in collaborative sessions that incorporate hands-on techniques. Two major projects drive the inquiry into Original Ideas and Visual Concepts.

Each major project will comprise Idea Generation and Critique, Peer Review and Collaborative Practice, Individual Design Development, Refinement and production.

It is expected that some development will occur in out-of-session times in regards to the Quality Grading available for this Competency.

Discussion is used in these sessions and students will be asked to participate. These discussions intend to provoke robust debate and critical idea developement with the goal of creating strongly performing creative minds.

Current topics of interest will be used to initiate discussion including contemporary issues that relate to the role of the Designer & Creative in Australia and the International context.

Teaching Schedule

SessionWeekDescriptionLearning Elements
116 Jul

Major Project #1 - FLOW

Idea Generation

1, 2, 3, 4
223 Jul

Major Project #1 - FLOW

Form and Image experimentation

 1, 2, 3, 4
330 JulDesign Game #1 1, 2, 3, 4
46 AugMajor Project #1 1, 2, 3, 4
513 AugMajor Project #1 1, 2, 3, 4
620 AugSubmission 1 - Critique 1, 2, 3, 4
727 AugMajor Project #1 - FINAL SUBMISSION 1, 2, 3, 4
83 SepDesign Game #2 1, 2, 3, 4
910 Sep

Major Project #2 - Smart Bike

 1, 2, 3, 4
1017 SepMajor Project #2

 1, 2, 3, 4

118 OctMajor Project #2 1, 2, 3, 4
1215 OctMajor Project #2 1, 2, 3, 4
1322 OctMajor Project #2 1, 2, 3, 4
1429 OctMajor Project #2 - FINAL SUBMISSION 1, 2, 3, 4
155 Nov

Project Reviews

Folio Development

 3, 4
1612 Nov

Project Presentations

Folio Development

 3, 4
17-1919 Nov - 3 DecFinal Reviews 3, 4

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

2 x projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.

Assessment Tasks

There will be TWO Major Projects that make 100% of the total  result.

Each is weighted 50%.

Major Project #1 - FLOW. A 2D or 3D exploration of a theme based upon generating Original Ideas and Experimental Forms and Elements.

Major Project #2 - SMART BIKE. A project that explores a Contemporary topic, generating useful concepts and developing Visual Identity and potential Motion Graphics.

Assessment Matrix

The following FINAL ASSESSMENT results are available:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG – Competency Achieved Graded
NYC - Not Yet Competent

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:

Cover Sheet for Submissions
All students must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Please refer to the following URL for further information regarding plagiarism.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course Overview: Access Course Overview