Course Title: Produce Writings - Corporate Writing

Part A: Course Overview

Program: C4171

Course Title: Produce Writings - Corporate Writing

Portfolio: DSC

Nominal Hours: 105.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term1 2011,
Term1 2012,
Term1 2013

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Course Description

Corporate Writing introduces you to the craft of professional writing, focusing on business and public relations forms. You study the principles of clear writing and plain English, and the essentials of shaping messages for specific audiences and purposes. This close language work is then applied to business writing, in particular emails, letters, memos and formal reports. You also learn the techniques of persuasive writing and apply this to speechwriting and copywriting. You learn how writing for the screen differs from print, how writing for the ear differs from the eye, and how layout, typography and visuals can enhance the written message.


Pre-requisite Courses and Assumed Knowledge and Capabilities

At RMIT, Produce Writings – Corporate Writing is delivered and assessed along with the following competencies:
• CUSRAD01A – Collect and organise information
• CUVCOR03A – Develop, refine and communicate concept
• CUVCOR11A – Source information on history and theory and apply to own work 

National Competency Codes and Titles

National Element Code & Title:

VBP552 Produce Writings - Corporate Writing


1. Analyse the purpose of the writing task

2. Investigate the scope of the writing task

3. Plan the writing task

4. Create the writing task

5. Realise the writing task

Learning Outcomes

On successful completion of this course, you will be able to:
• identify  barriers to communication
• build a resource bank of writing samples 
• critique informative and persuasive writing pieces
• interrogate a brief, outline the scope of a task and create a plan and schedule
• research a topic and reference source material using conventional citation styles
• select and sequence information to suit the audience, purpose and form
• write in plain English and the active voice
• apply specific writing techniques to suit the task, such as hedge words and the passive voice
• write in a range of business and public relations forms
• edit and proofread your work to an expected standard
• communicate information effectively via tables, graphs and visuals
• produce documents where the layout and design supports the communication
• work collaboratively with others on a group project.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through writing tasks, assignments, a group project, and participation in class activities and workshopping.