Course Title: Market and promote optical products and services

Part A: Course Overview

Program: C4207 Certificate IV in Optical Dispensing

Course Title: Market and promote optical products and services

Portfolio: SEH Portfolio Office

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7822C	City Campus	TAFE	155T Vocational Health and Sciences	Face-to-Face or Workplace	Term2 2009, Term2 2010

Course Contact: Timothy Haigh

Course Contact Phone: +61 3 9925 4846

Course Contact Email: timothy.haigh@rmit.edu.au

Course Description

This unit of competency describes the skills and knowledge required to promote and market optical products and services

Pre-requisite Courses and Assumed Knowledge and Capabilities

The following competency unit should be undertaken before or with this unit:
• HLTOPD401A Work effectively in the ophthalmic industry

National Competency Codes and Titles

National Element Code & Title:	HLTOPD405A Market and promote optical products and services
Elements:	1. Analyse market information 2. Develop marketing strategies 3. Employ marketing strategies 4. Evaluate marketing strategies

Learning Outcomes

Overview of Assessment

Assessment may consist of examinations, quizzes, practical demonstration, work based assessment or simulation, submission of your learning and assessment guide and assignments.