Course Title: Analyse market data
Part A: Course Overview
Program: C4219
Course Title: Analyse market data
Portfolio: DSC
Nominal Hours: 60.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5773C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Course Contact: Yuping Li
Course Contact Phone: 9925 9145
Course Contact Email: yuping.li@rmit.edu.au
Course Description
This course covers analysis of market data to assist in targeting marketing activities and drawing up a marketing plan
Pre-requisite Courses and Assumed Knowledge and Capabilities
LMTGN4019A
National Competency Codes and Titles
National Element Code & Title: |
BSBMKG403A Analyse market data |
Elements: |
1. Interpret trends and market developments 2. Interpret competitor market performance 3. Report on market data |
Learning Outcomes
Overview of Assessment
Conduct consumer surveys, write a market research report.