Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4219

Course Title: Undertake marketing activities

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5775C

Brunswick Campus

TAFE

350T Fashion & Textiles

Face-to-Face


Course Contact: Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email: yuping.li@rmit.edu.au


Course Description

This course covers the planning, implementation, management and review of basic marketing and promotional activities.


Pre-requisite Courses and Assumed Knowledge and Capabilities

LMTGN4019A



National Competency Codes and Titles

National Element Code & Title:

BSBCMN414A Undertake marketing activities

Elements:

1.  Plan marketing activities

2.  Implement marketing activities

3.  manage marketing activities

4.  Review marketing activities


Learning Outcomes


Overview of Assessment

Write a marketing plan