Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4219

Course Title: Undertake marketing activities

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Course Contact: Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email:

Course Description

This course covers the planning, implementation, management and review of basic marketing and promotional activities.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBCMN414A Undertake marketing activities


1.  Plan marketing activities

2.  Implement marketing activities

3.  manage marketing activities

4.  Review marketing activities

Learning Outcomes

Overview of Assessment

Write a marketing plan