Course Title: Manage merchandise and store presentation

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: MKTG5776C

Course Title: Manage merchandise and store presentation

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact : Glenda McNeill

Course Contact Phone: 9925 9179

Course Contact Email:glenda.mcneill@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Maree Nelson

maree.nelson@rmit.edu.au

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course requires a range of competencies involving management, according to store policies, of the store merchandising plan and store presentation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER004A Manage merchandise and store presentation

Element:

1.  Manage store merchandising

2.  Plan and manage store advertising and promotions

3.  Manage store pricing policies

4.  Manage housekeeping

Performance Criteria:

1.1 Layout and presentation support market position and promote customer flow according to store policy.
1.2 Layout assessment checks developed and implemented.
1.3 Standards for visual presentations and displays defined and clearly communicated to all staff.
1.4 Staff consulted to assess customer response for space allocations.

2.1 Store policies and procedures, managed and implemented in regard to store promotional activities.
2.2 Activities organised in line with anticipated/researched customer requirements.
2.3 Promotions managed in order to achieve maximum customer impact.
2.4 Arrangements with suppliers negotiated in regard to special promotional activities.
2.5 Store activities co-ordinated to complement shopping centre/retail complex promotions.
2.6 Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
2.7 Promotional activities accurately documented and reported on.

3.1 Store policies and procedures maintained in regard to pricing.
3.2 Accurate information on pricing trends and changes maintained and communicated to relevant staff.
3.3 Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements.

4.1 Store policies and procedures developed and implemented in regard to store housekeeping and maintenance.
4.2 Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.
4.3 Contingency plan initiated in the event of merchandise or store presentation problems.


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

• Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.
• Case studies observing the policies & procedures of TCF merchandising.
• Underpinning knowledge delivered in group discussions to aid in the development of the Promotional Calendar / Display.
• Visual presentations (slides-store layout and display) and other action or experiential learning activities.
• TCF industry based mentoring through allocated company in relation to designated industry brief.
• TCF retail industry based mentoring through individual window display.
• Use of various work processing, graphics and spreadsheet packages


Teaching Schedule

WEEK No WEEK COMMENCING TOPIC/ACTIVITY:
1 7/2/11 Assessment Overview/ Introduction to course.
Defining Visual Merchandising. Window Styles

Terms and Definitions

2 14/2/11 Display Patterns and Groupings /worksheet
Colour Theory
Practical activity

3 21/2/11 OH&S (Occupational Health & Safety),
Slides /Demonstration/ Practical – Suspension
Students to Bring in cardboard to create a poster to suspend in the Display Cabinet

4 28/2/11 Introduce first assignment & workshop (brainstorming exercise)
Promotional Calender Assignment 45%
Cabinet Display 40% (Form groups of 4 or 5)

Slides /Demo
demonstration/ – Risers


5 7/3/11
Students to bring in cardboard for Risers
Riser Display construction,
Students to bring in small items and decorated risers to construct a display including: props, backdrop etc. OH&S
Workshop Promotional Calendar

6 14/3/11
Labour Day Monday Workshop Promotional Calendar and Cabinet Display
Slides /Demonstration/ Practical – Draping/Styling a Mannequin
Students to bring in fabric, props clothes etc.
OH&S

7 21/3/11 Workshop Promotional Calendar and Cabinet Display
(Teacher to finalise Cabinet Display Roster)
Practical Activity, OH&S
8 28/3/11 Wall Treatments, Store Image and Layout Theory
Research and Record OH&S practices in relevant industries
Workshop Cabinet Display

9 4/4/11
These are in order of class time priority, all must be completed before the end of semester

1. Group workshop in class for Cabinet Display, OH&S
2. Cabinet Display to be decided
3. Practical activity, mannequin dressing, Students to bring in clothing
3. Teacher/student consultations

10
11/4/11 Promotional Calendar Due 45%
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (40%) actually being constructed – (check roster
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations

11 18/4/11
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (40%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display,
3. OH&S research

Term Break
Friday 22nd April –Friday 29th April
12
2/5/11
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (40%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display,
3. OH&S research

13
9/5/11
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (40%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations

14 18/5/11 These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (40%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations


15 23/5/11

These are in order of class time priority, all must be completed before the end of semester
1. Group Display Cabinet (40%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display, OH&S
3. Teacher/student consultations
4. Industry Assignment Due 15%


16 30/5/11 4. Industry Assignment feedback

17 6/6/11 Student Assessment Week
18 13/6/11 Results Processing Week

Semester Break
Monday 20th June – Friday 1st July
TERM BREAK
NB: Week to week is subject to change with prior notice


Learning Resources

Prescribed Texts


References


Other Resources

Students will have to provide materials for displays.


Overview of Assessment

Students will be required to demonstrate learnt skills through the construction of small scale displays in class in preparation for their projects. They will develop a promotional calendar outlining seasonal changes in merchandise and displays for a company using appropriate soft-wear, and display one promotion in a mock window on campus. Students will work on two industry projects, one that will allow them to develop a window concept communicated through a storyboard to an industry brief, and the other that will require the development of a store manual along with a window display for a specific target market in industry.


Assessment Tasks

Assessments:
Promotional Calendar- Part 1. 45 Marks
Create a promotional calendar outlining seasonal changes in merchandising and display within on TCF retail store. This is to be presented using a spreadsheet application and computer generated images.

Group Display Cabinet- Part 2. 40 Marks

Choose a promotion from the calendar and construct the window display in the cabinets (full-time students) or in class (part-time students). Including a breakdown of cost, time and maintenance checklist.


Industry Assignment. 15 Marks

Students will work on an industry project that will allow them to develop a window concept communicated through a storyboard to an industry brief.


Assessment Matrix

Course Overview: Access Course Overview