Course Title: Manage merchandise and store presentation
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: MKTG5776C
Course Title: Manage merchandise and store presentation
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Glenda McNeill
Course Contact Phone: 9925 9179
Course Contact Email:glenda.mcneill@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Maree Nelson
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course requires a range of competencies involving management, according to store policies, of the store merchandising plan and store presentation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER004A Manage merchandise and store presentation |
Element: |
1. Manage store merchandising 2. Plan and manage store advertising and promotions 3. Manage store pricing policies 4. Manage housekeeping |
Performance Criteria: |
Upon successful completion of this course you will be able to: • Place and arrange product / promotional material for chosen companies and their target markets, demonstrating brand knowledge. • Manage the coordination, sourcing and construction of visual window displays following OH&S practices and guidelines working as Paraprofessionals. • Use appropriate design tools to communicate ideas visually.
|
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
• Identify, and evaluate promotional and display trends used by a number of TCF retailers via field trips, group discussion, and practical exercises.
• Case studies observing the policies & procedures of TCF merchandising.
• Demonstrating broad understanding of content delivered in group discussions to aid in the development of the Promotional Calendar / Display.
• Visual presentations (slides-store layout and display) and other action or experiential learning activities.
• TCF industry based mentoring through allocated company in relation to designated industry brief.
• TCF retail industry based mentoring through individual window
Teaching Schedule
Teaching Schedule
Academic Week
Date Fashion Visual Merchandising
Week 1
Assessment Overview/ Introduction to course.
Course Overview
Assessment Overview
Defining Visual Merchandising.
Window Styles
Sydney Road profile
Week 2 Display Patterns and Groupings
Introduce Visual Diary
Introduce first assignment & workshop (brainstorming exercise)
Promotional Calender Assignment 20%
Cabinet Display 20% (Form groups of 4 or 5)
Week 3 Colour Theory/Visual Diary
Wall Treatments, Store Image and Layout Theory
Terms and Definitions
Week 4 Show Suspension PPT
OH&S (Occupational Health & Safety),
Promotional Calendar Workshop
Visit chosen store for Promotional Calendar
Week 5 Suspension Workshop
Demonstration/ Practical – Suspension
Students to create a posters to suspend in Window Cabinets as a poster Display
(Teacher to finalise Cabinet Display Roster)
Week 6 Loreal Melbourne Fashion Week
City Field Trip - visit Melbourne CBD
Week 7 Show Riser and Product Display PPT
Draping PTT
Promotional Calendar Due 20%
Workshop Cabinet Display
Week 8 Product Photo Shoot
Students to construct a display for a product advertisement as a photo shoot,
,including: props, backdrop etc. OH&S
Draping/Styling a Mannequin
Students to bring in fabric, props clothes etc. OH&S
Introduce Industry Assignment 50%
Week 9 Draping/Styling a Mannequin
Students to bring in fabric, props clothes etc. OH&S
Product Photo Shoot
Students to construct a display for a product advertisement as a photo shoot,
,including: props, backdrop etc. OH&S
Cabinet Display Construction commences see roster
Workshop Cabinet Display
Teacher/student consultations
Week 10 These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (20%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations
4. Industry Assignment
Industry Visit for those not constructing displays
Team to discuss Cabinet Display – Costing exercise for cabinet display to be confirmed for each group to be advised
Week 11
These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (20%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations
4. Industry Assignment
Industry Visit for those not constructing displays
Team to discuss Cabinet Display – Costing exercise for cabinet display to be confirmed for each group To be Advised
Visual Diary Due 10%
Week 12 These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (20%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations.
4. Industry Assignment
Industry Visit for those not constructing displays
Team to discuss Cabinet Display – Costing exercise for cabinet display to be confirmed for each group To be Advised
Week 13 These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (20%) actually being constructed – (check roster) ,
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations
4. Industry Assignment
Industry Visit for those not constructing displays
Team to discuss Cabinet Display – Costing exercise for cabinet display to be confirmed for each group To be Advised
Week 14 These are in order of class time priority, all must be completed before the end of semester
1. Group Cabinet Display (20%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations
4 Industry Assignment
Week 15 These are in order of class time priority, all must be completed before the end of semester
1. Group Display Cabinet (20%) actually being constructed – (check roster)
2. Group workshop in class for Cabinet Display,
3. Teacher/student consultations
Industry Assignment due Week 15
Week 16 These are in order of class time priority, all must be completed before the end of semester
1. Group Display Cabinet (20%) actually being constructed – (check roster)
2. Industry Assignment Feedback
Learning Resources
Prescribed Texts
References
Other Resources
Students will have to provide materials for displays
Overview of Assessment
Students will be required to demonstrate learnt skills through the construction of small scale displays in class in preparation for their projects. They will develop a promotional calendar outlining seasonal changes in merchandise and displays for a company using appropriate soft-wear, and display one promotion in a mock window on campus. Students will work on two industry projects, one that will allow them to develop a window concept communicated through a storyboard to an industry brief, and the other that will require the development of a store manual along with a window display for a specific target market in industry.
Assessment Tasks
Assessment Task 1 Promotional Calendar- Part 1 - 25 Marks
Assessment Task 2 Group Cabinet Display- Part 2 - 25 Marks
Assessment Task 3 Industry Assignment - 50 Marks
Assessment Matrix
Course Overview: Access Course Overview